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Crypto Loyalty

Consumers purchase from brands that offer crypto reward programs

Trend - Brands are bridging the gap between modern-day loyalty systems and the cryptocurrency industry by rewarding customers with digital coins. These programs reveal how brands can leverage emerging industries to hone in on their target demographics, without being explicitly exclusionary.

Insight - For Millennial and Gen Z consumers who are literate in the emerging uses of technology, the use of these technologies to add value to existing systems offers a greater sense of accuracy and confidence. They feel somewhat betrayed by the processes and systems leveraged by previous generations and seek ways to differentiate their impact on and interaction with the world.
Workshop Question - How could your brand create a future-focused loyalty program?
Trend Themes
1. Blockchain-based Loyalty Programs - The emergence of blockchain-based loyalty programs present an opportunity for businesses to offer greater benefits and data security for customers.
2. Cryptocurrency Loyalty Rewards Points - The introduction of cryptocurrency-focused reward platforms like Momentum could lead to broader engagement with blockchain ecosystems for both customers and brands.
3. Decentralized Loyalty Programs - The use of decentralized ecosystems and currencies like Rakuten Coin present opportunities for companies to appeal to international markets and crypto enthusiasts.
Industry Implications
1. Retail - Blockchain-based loyalty programs and cryptocurrency rewards programs offer businesses an opportunity to differentiate their impact on and interaction with Millennial and Gen Z consumers.
2. Gaming - The introduction of soft mining programs and cryptocurrency rewards incentivizes gamers and provides a new form of digital currency for in-game transactions.
3. Transportation - The creation of cryptocurrency-generating e-bikes is an innovative way to increase ridership and provide a new loyalty incentive for riders.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
79,080 Total Clicks
Date Range:
May 18 — May 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Cryptocurrency Loyalty Rewards Points
Cryptocurrency Loyalty Rewards Points
Momentum Cryptocurrency Helps Brands Build Reward Programs
Mobile engagement company MobileBridge recently announced its blockchain-based Momentum cryptocurrency, focused on loyalty for both customers and brands. While certain companies have already... MORE
Blockchain-Based Loyalty Programs
Blockchain-Based Loyalty Programs
Latesso and qiibee's Team Up is a Pioneering Example
Swiss coffee brand Lattesso is one of the country’s leaders in the industry and in 2018 the company is teaming up with qiibee for a blockchain-based loyalty program. Essentially, the power of... MORE
Cryptocurrency-Generating E-Bikes
Cryptocurrency-Generating E-Bikes
LoyalCoin and 50cycles are Letting Users Pedal to Earn Crypto
In an effort to increase ridership, 50cycles is partnering with LoyalCoin to deliver the world’s first cryptocurrency-generating e-bikes. Available in London, England, the cryptocurrency-... MORE
Decentralized Loyalty Programs
Decentralized Loyalty Programs
Rakuten Coin Will Allow the Company to Offer Borderless Rewards
Tokyo-based Rakuten is one of the largest e-commerce corporations in the world and the brand is hoping to better its loyalty program with the introduction of Rakuten coin. The introduction of this... MORE
Cryptocurrency Cashback Services
Cryptocurrency Cashback Services
'Pei' Rewards Consumer with Up to 20% Back in Bitcoin or USD
The cryptocurrency craze is continuing as more consumers are seeking ways to get involved with the Digital currency, which has new services like ‘Pei’ popping up to the delight of... MORE
Crypto-Mining Rewards Programs
Crypto-Mining Rewards Programs
The Razer Softminer Program Uses Idle PCs to Gather Cryptocurrency
Razer is perhaps best known for its high-end computer peripherals, but the company has decided to shift some of its focus to cryptocurrency with its new Razer Softminer program. Inviting users to... MORE

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