Smart technology is centered around the wellness space
Trend - Brands that make smart technology are increasingly centering their products' designs and features around wellness, allowing consumers the option to enhance their health while still being connected. This shift comes as consumers seek out balance when it comes to wellness and maintaining their connected lifestyles, offering something more feasible than an "all or nothing" approach.
Insight - The topic of how the ubiquity of smart technology can be socially isolating or distracting for consumers is often discussed, however, the potential for it to actually enhance consumers' mental wellness is also there, and already in practice. Consumers don't just use their personal devices as a form of escapism, but as a means to an end when it comes to tracking and following through on their personal and health-related goals. Thus, approaching wellness trends from a connected tech perspective gives consumers the opportunity to prioritize their own needs with the help of the convenience that smart technology allows.
Insight - The topic of how the ubiquity of smart technology can be socially isolating or distracting for consumers is often discussed, however, the potential for it to actually enhance consumers' mental wellness is also there, and already in practice. Consumers don't just use their personal devices as a form of escapism, but as a means to an end when it comes to tracking and following through on their personal and health-related goals. Thus, approaching wellness trends from a connected tech perspective gives consumers the opportunity to prioritize their own needs with the help of the convenience that smart technology allows.
Workshop Question - How could your brand optimize balance in its customers' lifestyles?
Trend Themes
1. Connected Wellness Tech - The trend of combining wellness with technology to promote mental and physical health for busy consumers.
2. Aromatherapy Innovation - The trend to integrate air quality improvement and aromatherapy with smart capabilities.
3. Smart Home Personalization - The trend towards multifunctional, modular designs for smart home devices driven by personalization and convenience
Industry Implications
1. Home Goods - Technology-driven companies can focus on creating products that offer convenience and wellness benefits for everyday life at home.
2. Health and Wellness - Health and wellness companies can benefit from integrating smart technology with wellness experiences for consumers to track goals and maintain healthy lifestyle practices.
3. Mobile Technology - Mobile technology companies can create mobile devices with special features and design aimed at promoting mental and physical health for users.
