Krombacher's Non-Alcoholic Wheat Beer is Flavorful and Aromatic
Laura McQuarrie — April 8, 2019 — Lifestyle
References: krombacher & barmagazine
After launching a Low Alcohol Pils, Krombacher is now introducing a Non-Alcoholic Wheat Beer that comes in at less than 0.5% ABV. Like the alcoholic Krombacher Wheat Beer, this non-alcoholic beer is brewed with Hallertau hops and fresh mountain spring water, and is gently dealcoholized with the same process used for the non-alcoholic Pils. Krombacher Non-Alcoholic Wheat Beer is said to have notes that are light, hoppy and malty, as well as a fresh and banana-like aroma.
As consumers who are drawn to non-alcoholic products are not looking to get intoxicated, they are intrigued by other aspects of non-alcohol products. In the case of this Non-Alcoholic Wheat Beer, Krombacher describes that the product boasts a "full-bodied, fruity wheat flavor as well as the nutritional values make for an ideal alternative for sports."
As consumers who are drawn to non-alcoholic products are not looking to get intoxicated, they are intrigued by other aspects of non-alcohol products. In the case of this Non-Alcoholic Wheat Beer, Krombacher describes that the product boasts a "full-bodied, fruity wheat flavor as well as the nutritional values make for an ideal alternative for sports."
Trend Themes
1. Non-alcoholic Beers - The rising health consciousness of the market prompts the need for innovative non-alcoholic beverages.
2. Dealcoholized Beverages - The demand for beverages with lower ABV content creates an opportunity for dealcoholized beverage options.
3. Low Alcohol Craft Beer - Breweries committed to craft beer promotion can find new markets by creating low alcohol offerings.
Industry Implications
1. Brewing Industry - Breweries can expand their market by brewing low-alcohol or non-alcoholic options for the health-conscious or non-drinking segments.
2. Sports Nutrition Industry - The low ABV content of non-alcoholic beers can potentially provide sports drink brands creating an all-natural, nutritious beverage alternative.
3. Hospitality Industry - Dealcoholized and low-alcohol drink options can provide a new revenue stream to hospitality industry businesses catering to customers seeking health-conscious and non-alcoholic alternatives to alcohol.
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