SPF products incorporate ingredients that protect from blue light damage
Trend - With the importance of SPF protection now normalized in North America, brands in this space are shifting attention to another potential cause of skin damage–blue light. Coming from the screens that most consumers are now constantly in front of, this form of light has been shown to cause damage to skin over long-term exposure.
Insight - Over the last 10 years, the average consumer's lifestyle has changed significantly when it comes to digital engagement. Now, people are spending a large portion of their professional, social and personal lives in front of a screen. There are benefits to this new normal, but there are also some drawbacks when it comes to things like personal health--whether physical or psychological. Thus, consumers are turning to brands that offset some of the negative impacts of constant connectivity.
Insight - Over the last 10 years, the average consumer's lifestyle has changed significantly when it comes to digital engagement. Now, people are spending a large portion of their professional, social and personal lives in front of a screen. There are benefits to this new normal, but there are also some drawbacks when it comes to things like personal health--whether physical or psychological. Thus, consumers are turning to brands that offset some of the negative impacts of constant connectivity.
Workshop Question - Consider a relatively new shift in your customers' lifestyles, within your brand's area of expertise. How could your brand better adapt to it?
Trend Themes
1. Blue Light Protection - Consumers are turning to brands that offset the negative impacts of constant connectivity caused by blue light exposure, creating opportunities for skincare brands to incorporate blue light protection into their SPF products.
2. Reef-friendly Sunscreen - Increasing concern for environmental protection is driving businesses to develop and promote clean, reef-safe sunscreens that incorporate natural ingredients and avoid harmful chemicals.
3. Multi-protection Sunscreens - Consumers now demand sunscreens that provide protection against not just UVA and UVB rays but also blue light, infrared radiation, and other environmental stressors, creating opportunities for brands to offer multi-protection sunscreens.
Industry Implications
1. Skincare - Skincare brands can benefit from incorporating blue light protection into their SPF products to accommodate consumers' concern about the negative impacts of constant connectivity on their skin.
2. Beauty and Personal Care - The increasing need for reef-friendly sunscreen products and multi-protection sunscreens create opportunities for businesses in the beauty and personal care sector to meet the demands of environmentally conscious consumers with products that align with sustainable practices.
3. Technology - The growing concern for blue light exposure's harmful effect on consumers' health presents an opportunity for businesses in the technology sector to develop innovative solutions to combat this issue, such as software that reduces blue light emissions in electronic devices.
