Maternity clothing bundles offer curated pieces on which to build a wardrobe
Trend - Clothing brands are helping consumers tackle the daunting task of building a maternity wardrobe by offering curated sets of timeless basics upon which one's closet can be built. This highlights the rampant room for disruption in the maternity market.
Insight - New mothers are in a time of rapid change, with their bodies, wardrobes, and lives being drastically altered. This demographic is looking for ways to simplify this transition with products and services that allow them time to focus on their newborns. New mothers are now trusting brands to curate bundles of necessities that simplify their purchase journey.
Insight - New mothers are in a time of rapid change, with their bodies, wardrobes, and lives being drastically altered. This demographic is looking for ways to simplify this transition with products and services that allow them time to focus on their newborns. New mothers are now trusting brands to curate bundles of necessities that simplify their purchase journey.
Workshop Question - How can you package multiple products in a way that makes consumers feel confident in their purchase?
Trend Themes
1. Maternity Clothing Bundles - Brands are offering curated sets of timeless basics for expectant mothers, highlighting the room for disruption in the maternity market.
2. Versatile Clothing Pieces - Maternity wardrobe essentials are being designed to fit throughout the nine months of pregnancy, allowing for a cost-effective option that blends seamlessly with one's existing wardrobe.
3. Convenient Purchase Journeys - New mothers are trusting brands to curate bundles of necessities that simplify their purchase journey, allowing them time to focus on their newborns.
Industry Implications
1. Fashion - Clothing brands are capitalizing on the maternity market by offering curated bundles that simplify their purchase journey.
2. E-commerce - With payment installment plans available on many maternity clothing sites, the e-commerce industry is making wardrobe essentials affordable and accessible to all.
3. Retail - Luxury retailers like Nordstrom are catering to the maternity market by offering versatile and chic maternity starter kits that can be combined in various ways to make multiple different outfits.
4 Featured, 12 Examples:
29,486 Total Clicks
Date Range:
May 19 — May 19
Trending:
Warm
Consumer Insight Topics:
