This New Lindeman’s Wine Lineup Includes Three Nonalcoholic Options
Michael Hemsworth — May 4, 2019 — Lifestyle
References: lindemans & conveniencestore
The new Lindeman’s lineup of wines have been created by Treasury Wine Estates as a premium refreshment that features a high-end flavor of popular wines without the associated alcohol in the mix. Maintaining a 0.5% ABV, the wines come in three options including Cabernet Sauvignon, Chardonnay and a Sparkling variety that's made with a blend of Pinot Noir and Muscat. The wines are available for purchase from independent retailers now and are likely to be a frontrunner this summer as many consumers in the UK seek to lower their intake of alcohol.
The inspiration behind the new Lindeman’s lineup of wines was explained by European Marketing Director for Treasury Wine Estates Kirstie McCosh who said, "Low and no-alcohol is a category in growth and with teetotallers now making up 21% of the total UK population and 75% of millennials limiting the amount of alcohol they drink on a night out (ONS Figures), we felt that now was the right time to launch Lindeman’s 0.5%."
The inspiration behind the new Lindeman’s lineup of wines was explained by European Marketing Director for Treasury Wine Estates Kirstie McCosh who said, "Low and no-alcohol is a category in growth and with teetotallers now making up 21% of the total UK population and 75% of millennials limiting the amount of alcohol they drink on a night out (ONS Figures), we felt that now was the right time to launch Lindeman’s 0.5%."
Trend Themes
1. Alcohol-free Wine - Opportunity for developing and marketing premium nonalcoholic wine collections that provide a high-end flavor experience without the alcohol content.
2. Low and No-alcohol Category - Increasing demand for beverages with minimal or no alcohol content presents opportunities for innovative product offerings and market growth.
3. Reduced Alcohol Intake - The rising trend of limiting alcohol consumption creates a market for alcohol alternatives and beverages catered to health-conscious consumers.
Industry Implications
1. Wine Industry - Winemakers and vintners can explore the production of alcohol-free and low-alcohol wines to cater to a growing consumer segment seeking healthier options.
2. Beverage Retail - Retailers can capitalize on the demand for alcohol-free and low-alcohol beverages by offering a diverse selection of choices and educating consumers about their benefits.
3. Hospitality and Catering - Catering services, bars, and restaurants can enhance their offerings by including alcohol-free wine options to accommodate customers who prefer nonalcoholic beverages.
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