Seedlip Grove 42 Emphasizes Orange-Based Botanicals
Justin Lam — July 24, 2018 — Lifestyle
References: imbibe & thedrinksbusiness
Seedlip has already established itself as a leader in the dealcoholized spirits industry and its latest product, known as Seedlip Grove 42, aims to expand the brand's range with orange-based botanicals. Described as a “celebration of the Orange,” this dealcoholized spirit blends copper-pot distillates, including bitter orange, mandarin, blood orange, lemongrass, ginger & lemon. According to Ben Branson, founder of Seedlip, this new spirit "marks an important focus on both the fascinating world of the Citrus genus," while also being ideal for a completely sugar and alcohol-free cocktail.
Seedlip Grove 42 is being released at a time when there has been a notable shift in how alcohol is consumed in a large portion of the world. As more consumers are inclined to drink less, but better, Seedlip Grove 42 is positioning itself as a flavor-focused spirit for a larger audience.
Seedlip Grove 42 is being released at a time when there has been a notable shift in how alcohol is consumed in a large portion of the world. As more consumers are inclined to drink less, but better, Seedlip Grove 42 is positioning itself as a flavor-focused spirit for a larger audience.
Trend Themes
1. Dealcoholized Spirits - The continuing trend of reducing alcohol consumption presents an opportunity for the development of more non-alcoholic spirits like Seedlip Grove 42.
2. Botanical-based Alcoholic Drinks - The popularity of botanicals in Seedlip Grove 42 spirits and similar products suggests a demand for more sophisticated, flavorful cocktails.
3. Alcohol-free Cocktails - The popularity of Seedlip Grove 42 among those looking for completely non-alcoholic drinks suggests an untapped market for high-quality, non-alcoholic cocktails.
Industry Implications
1. Beverage Industry - The beverage industry, specifically the spirits sector, can meet the demand for dealcoholized drinks by developing more non-alcoholic spirit products like Seedlip Grove 42.
2. Hospitality Industry - Restaurants, bars, and hotels can tap into the trend of alcohol-free cocktails by offering non-alcoholic drink menus that include Seedlip Grove 42 and other non-alcoholic spirits.
3. Health & Wellness Industry - The health and wellness industry can promote the growth of dealcoholized spirits and help educate consumers about the benefits of non-alcoholic cocktail options like Seedlip Grove 42.
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