The New Punchy Punch Cocktails Come in 0% and 4% ABV Options
Michael Hemsworth — April 26, 2019 — Lifestyle
References: punchydrinks & foodbev
The new Punchy Punch cocktails have been introduced as a lineup of alcoholic and alcohol-free options that are focused on premium flavor profiles to provide consumers with more options to choose from.
The product will be available in the UK and comes in both 0% and 4% ABV options, which will offer consumers the ability to enjoy the premium flavor in their choice of formulation. The punch-inspired drinks speak to the rising popularity of low and alcohol-free drinks as consumers seek to reduce their consumption.
Founder of Punchy Paddy Cavanagh-Butler spoke on the new Punchy Punch cocktails saying, "We’re breathing new life into a classic, whilst making sure everyone has the freedom to choose and still be involved whether they drink or don’t. Taking summer flavors that work together, and pushing them that bit further with some extra spice, we think we have got something really exciting.”
The product will be available in the UK and comes in both 0% and 4% ABV options, which will offer consumers the ability to enjoy the premium flavor in their choice of formulation. The punch-inspired drinks speak to the rising popularity of low and alcohol-free drinks as consumers seek to reduce their consumption.
Founder of Punchy Paddy Cavanagh-Butler spoke on the new Punchy Punch cocktails saying, "We’re breathing new life into a classic, whilst making sure everyone has the freedom to choose and still be involved whether they drink or don’t. Taking summer flavors that work together, and pushing them that bit further with some extra spice, we think we have got something really exciting.”
Trend Themes
1. Alcohol-free Drinks - Disruptive innovation opportunity: Developing new and flavorful alcohol-free drinks to cater to the rising demand for non-alcoholic options.
2. Premium Flavor Profiles - Disruptive innovation opportunity: Creating unique and high-quality flavor profiles for both alcoholic and alcohol-free beverages.
3. Low and No Alcohol Consumption - Disruptive innovation opportunity: Offering innovative solutions for consumers seeking to reduce their alcohol consumption, such as 0% and low ABV options.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introducing new alcohol-free and low ABV beverages to meet the changing preferences and demands of consumers.
2. Hospitality Industry - Disruptive innovation opportunity: Providing premium and flavorful alcohol-free options for bars, restaurants, and hotels to attract non-drinking customers.
3. Flavor and Ingredient Suppliers - Disruptive innovation opportunity: Developing unique and high-quality ingredients and flavors for the production of premium alcoholic and alcohol-free drinks.
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