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Surplus Brew

Bakeries team up with local breweries to make the most of surplus bread

Trend - Bakeries and breweries are collaborating on bread-brewed beer created from leftover bread in an effort to curb food waste. This progression suggests an opportunity for brands to collaborate with unlikely partners in order to transform a surplus product into something new in solidarity with climate change efforts.

Insight - In light of pleas to the public from both activists and scientists from around the world to fight climate change, many environmentally-conscious consumers are looking for ways to reduce their carbon footprint. As a result, this demographic is participating in the circular economy through upcycled products. Not only does this extend the end of life of products, but it also conserves resources and energy--and the growing preference this type of production encourages brands to do their part.
Workshop Question - How is your brand working to eliminate production surpluses and waste?
Trend Themes
1. Circular Economy Collaboration - Brands are partnering with unlikely allies and repurposing surplus products in an effort to reduce their carbon footprint and participate in the circular economy.
2. Food Waste Reduction - Breweries are addressing the issue of food waste by using edible leftovers from bakeries and turning them into beer.
3. Planet-saving Beverages - Organic and eco-conscious craft ales offer consumers a sustainable alternative to traditional beers and support initiatives to reduce waste.
Industry Implications
1. Food and Beverage - The food and beverage industry can take inspiration from these beer collaborations and look for ways to reduce food waste and participate in the circular economy.
2. Sustainability - Businesses working to reduce their carbon footprint and participate in the circular economy can find inspiration in these eco-conscious craft ales.
3. Marketing and Branding - By partnering with unlikely allies and creating sustainable initiatives, businesses can develop marketing strategies that resonate with consumers' environmental and social consciousness.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
79,708 Total Clicks
Date Range:
May 18 — Feb 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Waste-Conscious Beer Brands
Waste-Conscious Beer Brands
Toast Beer Attempts to Mend the Food System Through Production
The Toast beer is brewed from surplus fresh bread. The eco-conscious brand sets out to instill change by offering viable solutions to mend the food system and reduce the waste of precious resources.... MORE
Charitable Limited Edition Beers
Charitable Limited Edition Beers
Bob's Your Uncle's Raises Funds for a Food Rescue Organization
Toronto-based creative agency Bob’s Your Uncle partners up with Second Harvest to raise funds for the food rescue organization. The approach to this project proves to be creative, interesting... MORE
Repurposed Bread Beers
Repurposed Bread Beers
Marks & Spencer and Adnams are Creating Beer from Discarded Bread Crusts
British multinational retailer Marks & Spencer and Adnams, a British brewery, have teamed up to launch a unique line of beer called ‘Used Our Loaf’ that makes use of discarded bread... MORE
Brewed Bagel Beers
Brewed Bagel Beers
Folksbier & Black Seed Bagels Collaborated on 'Black Seed Glow Up'
Folksbier and Black Seed Bagels teamed up to create a unique bagel beer by the name of ‘Black Seed Glow Up’ that’s truly a bagel-based beer—the Berliner Weisse-style sour wheat... MORE
Leftover Crumpet Beers
Leftover Crumpet Beers
The Toast Ale x Warburtons Toasted Crumpet Session IPA Uses Food Waste
The Toast Ale x Warburtons Toasted Crumpet Session IPA is a beer collaboration beer created by the two brands as a way to offer consumers a premium product, while also combating against food waste.... MORE
play_circle_filledClimate-Friendly Craft Ales
Climate-Friendly Craft Ales
Friends of the Earth, Stroud Brewery & Toast Ale Created 'Flour Power'
Friends of the Earth, Stroud Brewery and Toast Ale joined forces to create a “planet-saving” organic craft ale by the name of Flour Power that makes the most of food that would have... MORE

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