Daffy's Gin Created a Letterbox-Friendly Gin Gift for the Holidays
Laura McQuarrie — October 5, 2018 — Lifestyle
References: daffysgin & thespiritsbusiness
Knowing that many people will want to send and receive bottles of alcohol in a way that's as convenient as possible this holiday season, Daffy's Gin created a unique letterbox-friendly gin gift that also doubles as a greeting card.
While the front of the card features branded and seasonal design details, the inside contains a festive message and a 50 milliliter bottle of Daffy's Gin. As the lead-up to the holidays can be a stressful time when it comes to gift-giving, recipients may choose to either send the gin gift themselves or through Daffy's. In the same way that holiday cards are often sold in bundles to send to all of one's friends and family, the festive Daffy’s Gin cards can be purchased individually or in packs of six.
While the front of the card features branded and seasonal design details, the inside contains a festive message and a 50 milliliter bottle of Daffy's Gin. As the lead-up to the holidays can be a stressful time when it comes to gift-giving, recipients may choose to either send the gin gift themselves or through Daffy's. In the same way that holiday cards are often sold in bundles to send to all of one's friends and family, the festive Daffy’s Gin cards can be purchased individually or in packs of six.
Trend Themes
1. Letterbox-friendly Gifts - Creating letterbox-friendly gifts allows for convenient and hassle-free delivery, disrupting traditional gift-giving.
2. Combining Greeting Cards with Products - Integrating products into greeting cards adds value and creativity, creating disruptive opportunities in the gifting industry.
3. Bundling Festive Cards in Packs - Offering festive cards in packs disrupts the traditional individual card purchase model, providing convenience for bulk holiday greetings.
Industry Implications
1. E-commerce - The e-commerce industry can explore the concept of letterbox-friendly gifts, offering customers a convenient and efficient delivery experience.
2. Greeting Card Manufacturing - Greeting card manufacturers can innovate by incorporating products into their cards, creating unique and interactive gifting options.
3. Alcohol and Spirits - The alcohol and spirits industry can capitalize on the trend of bundled festive cards by collaborating with card manufacturers to create custom branded gift sets for the holidays.
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