Designers create or enhance spaces to produce "micro-climates"
Trend - Designers creating micro-climate infrastructure, whether in the form of contained structures or in added features to existing structures, are aiming to promote eco-friendly construction and living. These spaces set a precedent for how the future of design can coincide with solutions to climate change.
Insight - As the personal and global impacts of climate change become more known to consumers, they're seeking out ways to learn more about solutions to the problem. With Millennial and Gen Z consumers being particularly drawn to experience-based branded experiences, designers that prioritize experience while shining a light on climate change are most appealing to these demographics.
Insight - As the personal and global impacts of climate change become more known to consumers, they're seeking out ways to learn more about solutions to the problem. With Millennial and Gen Z consumers being particularly drawn to experience-based branded experiences, designers that prioritize experience while shining a light on climate change are most appealing to these demographics.
Workshop Question - How could your brand create micro-climates within its workplace?
Trend Themes
1. Eco-friendly Design Solutions - Designers creating micro-climate infrastructure promote eco-friendly construction and living, setting a precedent for how the future of design coincides with solutions to climate change.
2. Experience-driven Branding - Designers that prioritize experience while shedding light on climate change are most appealing to millennials and Gen Z consumers.
3. Functional and Sustainable Architecture - Functional solutions to urban problems with street tiles, venturing into sustainable architecture and closed-loop climate systems are trending, and offer opportunities for innovation in the architecture and construction industries.
Industry Implications
1. Architecture - Trends in eco-friendly, experience-driven, functional and sustainable architecture offer opportunities for innovation in the industry.
2. Construction - The trend towards eco-friendly and sustainable design solutions has led to opportunities for innovation in construction and building materials.
3. Retail - The use of microclimates to create experience-driven branding opportunities has led to innovation in the retail industry.
6 Featured, 53 Examples:
367,575 Total Clicks
Date Range:
Jan 18 — Feb 20
Trending:
Hot
Consumer Insight Topics:
