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Cork Craze

Cork becomes a central aspect to decor-related products and projects

Trend - The use of cork as a central piece in home decor and interior design is on the rise, as creators increasingly seek adaptable and eco-friendly materials to construct with. These products serve as a continuation of the the rustic-meets-minimalist design preference.

Insight - The desire to be effective in addressing climate change encompasses all facets of eco-conscious consumers' lifestyles. As sustainability moves from movement to mindset, style-forward consumers look for innovative products that are eco-friendly in materials and production. Although many tend to place a strong emphasis on aesthetics, consumers are increasingly open to purchasing chic products that boast a low carbon footprint for the sake of the environment.
Workshop Question - How could your brand better adopt eco-friendliness into its practices, products, or services?
Trend Themes
1. Sustainable and Eco-friendly Materials - The rising trend of using adaptable and eco-friendly materials in home decor and interior design is on the rise as creators increasingly seek sustainable options for construction.
2. Rustic-meets-minimalist Design Preference - The combination of rustic-meets-minimalist design preference in the use of cork as a central piece in home decor and interior design has become popular.
3. Recycling of Cork Waste - The recycling of cork waste material into architecture and furniture design has become a trend in a bid to achieve eco-friendly manufacturing as well as aesthetically pleasing presentation.
Industry Implications
1. Interior Design - As sustainable design practices and eco-conscious materials rise, interior design professionals should strive to shift to materials that have a low carbon footprint for the sake of the environment as well as for consumer preference.
2. Wine Industry - As cork is a popular insulator for wine bottles, the recycling of cork waste not only offers a sustainable solution to manufacturing but also opens up an entirely new market for the wine industry to explore.
3. Architecture - As the need for eco-friendly building materials continues to grow, architects can seek alternative sustainable material like recycled cork waste for their constructions that not only meet functional requirements but also have an aesthetic appeal.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
167,312 Total Clicks
Date Range:
Aug 18 — May 19
Trending:
Warm
Consumer Insight Topics:

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