The Krombacher Non-Alcoholic Weizen is Lightly Balanced
Michael Hemsworth — March 30, 2019 — Lifestyle
References: krombacher & conveniencestore
The Krombacher Non-Alcoholic Weizen has been announced by the Germany-based beer brand as an option for consumers who are looking for a non-alcoholic way to enjoy the crisp flavor of wheat beer. The beer is naturally cloudy and has a banana-like aroma that is balanced against light, hoppy notes and malt to create a refreshingly crisp libation for consumers to choose in favor of traditional beers.
The beer addresses the rising number of consumers who are looking to decrease or eliminate alcohol intake from their lifestyle, which is being identified in many markets around the world. This was spoken on further by Krombacher Sales and Marketing Director Stephan Kofler who explained, "Whether it’s down the local pub or at a major supermarket, you’re now seeing plenty of choice and I believe our Weizen will prove a welcome addition to the arena. Brewed the same way as our full-strength Weizen but using our special de-alcoholisation process to retain maximum flavour, I think it will quickly become a favourite, especially amongst the runners and cyclists gearing up for an active summer.”
The beer addresses the rising number of consumers who are looking to decrease or eliminate alcohol intake from their lifestyle, which is being identified in many markets around the world. This was spoken on further by Krombacher Sales and Marketing Director Stephan Kofler who explained, "Whether it’s down the local pub or at a major supermarket, you’re now seeing plenty of choice and I believe our Weizen will prove a welcome addition to the arena. Brewed the same way as our full-strength Weizen but using our special de-alcoholisation process to retain maximum flavour, I think it will quickly become a favourite, especially amongst the runners and cyclists gearing up for an active summer.”
Trend Themes
1. Non-alcoholic Wheat Beers - The rise in consumers looking to decrease or eliminate alcohol intake presents an opportunity for breweries to develop and market non-alcoholic versions of popular beer styles.
2. Health-conscious Beverage Choices - The increasing awareness of health and wellness prompts the creation of more non-alcoholic beer options that offer refreshing flavors without the negative effects of alcohol.
3. Targeting Active Lifestyles - Brands can cater to the growing demographic of runners, cyclists, and fitness enthusiasts by providing non-alcoholic alternatives that align with their active lifestyle choices.
Industry Implications
1. Craft Brewing - Craft breweries can explore the production of non-alcoholic wheat beers to tap into the expanding market of health-conscious consumers who still crave the taste and experience of a well-crafted beer.
2. Beverage Distribution - Companies specializing in beverage distribution can seize the opportunity to expand their product offerings by including a wider range of non-alcoholic beer options, catering to the increasing demand from consumers.
3. Fitness and Wellness - The fitness and wellness industry can explore partnerships with breweries to develop and promote non-alcoholic beer options that align with their customers' desire for healthier lifestyle choices.
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