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Confidence Prioritization

Brands focus on boosting the confidence of their customers

Trend - Instead of focusing on flaws and perceived needs for self-improvement to market products, brands in a range of industries are prioritizing confidence. This is done either in favor of demographics who are traditionally underserved in this area or those within unlikely spaces.

Insight - Today's Millennial consumers are using social media as a tool to celebrate themselves and/or their community by sharing and advocating for inclusion. As a result, individuals have strongly rejected toxic media narratives in favor of more empowering ones. For many, this is tied to a growing consciousness and acceptance of diverse identity aspects like gender, sexuality, ethnicity, and/or body image.
Workshop Question - How could your brand better prioritize empowerment in its products, services or campaigns?
Trend Themes
1. Confidence Marketing - Brands are prioritizing confidence over flaws and perceived needs for self-improvement to market products.
2. Inclusivity - Industries are recognizing the need to serve traditionally underserved demographics with inclusive offerings.
3. Community Connection - Companies are creating campaigns that encourage connections and interactions to build communities.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can create inclusive campaigns to boost confidence and offer complimentary classes.
2. Health and Wellness - Health and wellness industry can create stylish health equipment that promotes confidence and inclusivity.
3. Entertainment and Fitness - Entertainment and fitness industry can offer inclusive dance programs that boost confidence and act as a workout.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
101,078 Total Clicks
Date Range:
Nov 17 — May 19
Trending:
Mild
Consumer Insight Topics:

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