The Foursquare 'I Voted' Campaign Aims to Get Youth to the Polls
Michael Hines — October 29, 2010 — Tech
References: elections.foursquare & fastcompany
Foursquare has partnered with Google, Rock the Vote, and the Pew Center to launch the Foursquare 'I Voted' campaign. This campaign is designed to get young people to the polls by letting them check-in and earn badges at over 107,000 polling stations.
The Foursquare 'I Voted' project does more than just hand out badges though. Users will be able to see how many people checked into polling stations anywhere in their neighborhood, state, or across the country. I'm not much for Foursquare, but I love anything that will get young people to the polls. #voteNov2nd.
The Foursquare 'I Voted' project does more than just hand out badges though. Users will be able to see how many people checked into polling stations anywhere in their neighborhood, state, or across the country. I'm not much for Foursquare, but I love anything that will get young people to the polls. #voteNov2nd.
Trend Themes
1. Social Media Voting - Leveraging social media platforms to encourage and track voting engagement.
2. Youth Voter Mobilization - Targeting young people to increase voter participation through gamification and online platforms.
3. Real-time Voting Data - Providing voters with live updates and statistics on polling station turnout.
Industry Implications
1. Social Media - Opportunities for social media platforms to collaborate with civic organizations to increase voter engagement.
2. Technology - Development of innovative tools and apps to incentivize and track voter turnout.
3. Civic Engagement - Utilizing technology and gamification to boost voter participation among young people.
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