Foursquare and Gowalla Collaborate to Create a Greater Network
Summer Luu — December 3, 2010 — Pop Culture
In the new Foursquare and Gowalla collaboration, Gowalla gets an update with new features and improvements, along with Foursquare integration.
The new Gowalla app will work easier and more efficiently for check-ins and visuals, and even lets you earn Foursquare badges and Facebook Deals through its new iPhone app. As an added bonus, Gowalla also pulls in Foursquare Tips whenever you check in. The Foursquare and Gowalla collaboration makes social locating a more unique experience for users of both networking programs.
The new Gowalla app will work easier and more efficiently for check-ins and visuals, and even lets you earn Foursquare badges and Facebook Deals through its new iPhone app. As an added bonus, Gowalla also pulls in Foursquare Tips whenever you check in. The Foursquare and Gowalla collaboration makes social locating a more unique experience for users of both networking programs.
Trend Themes
1. Collaborative Geo-apps - The collaboration between Foursquare and Gowalla opens up opportunities for more partnerships between geolocation apps.
2. Enhanced Check-in Experience - The improvements in the Gowalla app, such as easier check-ins and Foursquare badge integration, highlight the demand for seamless and rewarding check-in experiences.
3. Integrated Social Locating - The Foursquare and Gowalla collaboration demonstrates the potential for integrating and enhancing the social locating capabilities of different platforms.
Industry Implications
1. Mobile App Development - The collaboration between Foursquare and Gowalla showcases the need for innovative mobile app development that enhances user experience in the geolocation space.
2. Social Networking - The collaboration between Foursquare and Gowalla highlights the ongoing disruption and evolution within the social networking industry.
3. Location-based Services - The integration of Foursquare and Gowalla brings attention to the growing demand for enhanced location-based services and the potential for further disruption in this industry.
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