Go Inside Super Bowl XLV With Visa Puts Tweets in One Spot
Renee Ramsarran — January 30, 2011 — Marketing
References: sbtwitter.nfl & mashable
‘Go Inside Super Bowl XLV with Visa’ is the first official online destination featuring all NFL-related Twitter content. The social media initiative provides fans a new way to engage with each other and discuss the big game. The microsite will collect tweets about the game from a number of sources, including reporters, media personalities, NFL players and celebrities.
If you’re counting down to the huge sporting event, check out ‘Go Inside Super Bowl XLV With Visa’ for a one-stop shop of NFL-related trending topics.
If you’re counting down to the huge sporting event, check out ‘Go Inside Super Bowl XLV With Visa’ for a one-stop shop of NFL-related trending topics.
Trend Themes
1. Interactive Sports Microsites - Providing curated social media content for sports fans looking for a new way to consume and engage with their favorite teams and events.
2. Social Media Aggregation for Top Events - Creating a one-stop-shop destination for curated social media content that offers a unique perspective on top events and happenings.
3. Real-time Crowdsourced Content Curation - Leveraging real-time social media engagement to curate crowdsourced content for a personalized, up-to-the-minute experience.
Industry Implications
1. Sports Media - Using social media to enhance the way that fans consume and engage with sports-related content, providing an opportunity for a more interactive and personalized experience.
2. Event Marketing - Creating curated social media destinations for high profile events can enhance event buzz by providing a unique perspective and destination for fans.
3. Advertising and Marketing - Leveraging social media engagement to provide real-time, personalized content for customers can elevate brand exposure, loyalty, and relevance.
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