Washington Redskins Foursquare Campaign Targets Connected Fans
Marissa Brassfield — September 12, 2010 — Marketing
At long last, it's football season again, and the Washington Redskins' Foursquare campaign is capitalizing on the popularity of social media check-ins to drum up support. Die-hard Redskins fans can check in at the stadium or several Redskins bars to unlock a team badge.
The Washington Redskins Foursquare campaign also includes a prize for two lucky fans who've unlocked the team badge: two loge tickets and pre-game field passes to tailgate with -- who else -- the Geico caveman as the Redskins take on the Eagles November 15.
The Washington Redskins Foursquare campaign also includes a prize for two lucky fans who've unlocked the team badge: two loge tickets and pre-game field passes to tailgate with -- who else -- the Geico caveman as the Redskins take on the Eagles November 15.
Trend Themes
1. Social Media Check-ins - Disruptive innovation opportunity: Develop personalized promotions and rewards for customers who check-in using social media platforms.
2. Fan Engagement Campaigns - Disruptive innovation opportunity: Create interactive campaigns that leverage fan participation to generate excitement and increase brand loyalty.
3. Location-based Marketing - Disruptive innovation opportunity: Utilize location-based technologies to target and engage specific customer segments with tailored marketing initiatives.
Industry Implications
1. Sports and Entertainment - Disruptive innovation opportunity: Integrate technology and social media into the fan experience to enhance engagement and increase revenue streams.
2. Hospitality and Bars - Disruptive innovation opportunity: Partner with sports teams to create exclusive promotions and experiences for fans at designated establishments.
3. Insurance - Disruptive innovation opportunity: Collaborate with sports teams to enhance brand visibility and customer engagement through unique prize partnerships.
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