Physical stores battle online shopping by appearing in uncommon spaces
Implications - Bricks and mortar stores that haven’t yet made the leap online face a constant battle with online retail sites, which has pushed some to use unconventional spaces in an attempt to capture customers, remain relevant and add extra novelty to the shopping experience. Retail stores are opening locations in the most eccentric spaces, risking the appearance of being gimmicky in order to grab attention.
Trend Themes
1. Unconventional Store Locations - By opening stores in uncommon spaces and structures such as shipping containers, buses, construction sites, and eco-friendly locations, retailers can capture shoppers' attention and add novelty to the shopping experience.
2. Incorporating Nature and Sustainability - By designing and building shopping centers that integrate green design and derive power from solar panels, retailers can attract eco-conscious customers and reduce their carbon footprint.
3. Interactive and Diversified Shopping Experiences - By incorporating art vending machines and including samples or testing areas, retailers can create interactive shopping experiences that provide customers with more choices while increasing brand loyalty.
Industry Implications
1. Retail Industry - Retailers can learn from the examples listed to adapt to the changing shopping behavior by opening stores in unconventional locations and creating a unique shopping experience.
2. Architecture and Design Industry - Architects and designers can explore and incorporate sustainable and eco-friendly design concepts in shopping centers and retail spaces to promote a greener future while creating unique and innovative spaces.
3. Art and Fashion Industry - Artists and fashion designers can seek to collaborate with retailers to create interactive and diversified shopping experiences, such as art vending machines and in-store testing areas.
8 Featured, 68 Examples:
2,127,722 Total Clicks
Date Range:
Jun 10 — Feb 11
Trending:
Warm
Consumer Insight Topics:
