Eco-conscious consumers are choosing more earth-friendly fare
Implications - Modern green consumers are looking to integrate green living into every aspect of their lives, right down to what and where they eat. Living green has become a serious choice for many, as they seek eco-friendly products and services in everything they do. While being green may have once been an added feature of restaurants and food retailers, it may now begin to become a necessity of business.
Trend Themes
1. Eco-friendly Packaging - There is a growing trend in the food and beverage industry towards the use of sustainable and biodegradable packaging materials such as the Ecologic Sustainable Packaging Can and the Renew X Can, presenting an opportunity for businesses to differentiate themselves while also appealing to eco-conscious consumers.
2. Green Cuisine - Consumer demand for sustainable, locally sourced and eco-friendly food options has given rise to an opportunity for restaurants such as Gather to integrate green practices into every aspect of their business while also offering unique dining experiences to patrons.
3. Reusable Drink Accessories - Reducing waste and promoting sustainability in the beverage industry has led to the creation of products such as the Tea Bag Tea Infuser, which offers a reusable alternative to disposable tea bags, representing an opportunity for businesses to appeal to eco-conscious consumers while also reducing waste.
Industry Implications
1. Food and Beverage Packaging - The trend towards eco-friendly and sustainable packaging materials represents a valuable opportunity for businesses in the food and beverage packaging industry to differentiate themselves and appeal to eco-conscious consumers.
2. Restaurants and Bars - The green cuisine trend offers a unique opportunity for restaurants and bars to not only provide sustainable and locally sourced food options, but also integrate eco-friendly practices into every aspect of their business, setting themselves apart from competitors.
3. Beverage Industry - The trend towards reusable drink accessories such as the Tea Bag Tea Infuser presents opportunities for businesses in the beverage industry to reduce waste and promote sustainability while also appealing to eco-conscious consumers.
