The Coors Light 'Snap.Send.Score' Contest Gets You to the Super Bowl
Armida Ascano — December 22, 2010 — Lifestyle
References: coorslight & brandchannel
The Coors Light 'Snap.Send.Score' promotion is an inventive marketing initiative involving loads of tech and testosterone. The contest calls for consumers to photograph SnapTags with a smartphone, send in the photographs, and ultimately enter to win a deluxe trip to the Super Bowl.
SnapTag is a revolutionary technology used to make marketing and advertising much more interactive. Bearing a brand logo aesthetic, SnapTags allow the same level of involvement as QR codes, except in a prettier package. The Coors Light 'Snap.Send.Score' makes optimal use of the technology. Check it out in the attached video.
SnapTag is a revolutionary technology used to make marketing and advertising much more interactive. Bearing a brand logo aesthetic, SnapTags allow the same level of involvement as QR codes, except in a prettier package. The Coors Light 'Snap.Send.Score' makes optimal use of the technology. Check it out in the attached video.
Trend Themes
1. Interactive Marketing - The Coors Light 'Snap.Send.Score' promotion demonstrates the trend of using innovative technologies to engage consumers and make marketing more interactive.
2. Snaptag Technology - SnapTags, a revolutionary alternative to QR codes, are being utilized in the Coors Light 'Snap.Send.Score' contest, showcasing the trend of using aesthetically pleasing interactive codes in marketing campaigns.
3. Tech-enabled Promotions - The Coors Light 'Snap.Send.Score' contest exemplifies the trend of leveraging technology, such as smartphone photography, to create engaging promotional activities for consumers.
Industry Implications
1. Beverage Industry - The Coors Light 'Snap.Send.Score' promotion highlights disruptive innovation opportunities for beverage companies to create interactive marketing initiatives that resonate with consumers.
2. Technology Industry - The integration of SnapTag technology in the Coors Light 'Snap.Send.Score' contest presents disruptive innovation opportunities for technology companies to develop and refine interactive marketing solutions.
3. Sports Industry - The Super Bowl-centric Coors Light 'Snap.Send.Score' contest suggests disruptive innovation opportunities for sports companies to collaborate with beverage brands and engage fans through interactive promotions.
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