Greg Ponesse — August 21, 2006 — Business
References: web-japan.org
Shopping by mobile phone is enjoying growing popularity among young women, who are discovering the allure of being able to purchase the goods they desire anywhere, anytime. All sorts of items are now just a few button presses away, including brands of clothing worn by popular fashion models and accessories. Popular mobile phone websites specializing in online shopping have seen their sales take off, and apparel manufacturers have been scrambling to create their own sites. New phone technologies are expected to further stimulate this market in the future.
In a poll conducted by a market research firm in February 2006, 20.8% of the female respondents said they had made purchases with their cell phones, mainly of such goods as clothing and shoes, CDs and DVDs, and books and magazines. Commenting on this trend, the president of one online business explains that cell phones enable young women to shop on their way home and to get hold of new products featured in magazines that would otherwise sell out quickly in the shops.
In a poll conducted by a market research firm in February 2006, 20.8% of the female respondents said they had made purchases with their cell phones, mainly of such goods as clothing and shoes, CDs and DVDs, and books and magazines. Commenting on this trend, the president of one online business explains that cell phones enable young women to shop on their way home and to get hold of new products featured in magazines that would otherwise sell out quickly in the shops.
Trend Themes
1. Growing Popularity of Mobile Shopping - The trend of shopping via mobile phones is gaining traction among young women, presenting an opportunity for businesses to tap into this expanding market.
2. Rise of Popular Mobile Shopping Websites - Specialized mobile shopping websites are experiencing a surge in sales, indicating an opportunity for businesses to create their own online platforms.
3. Advancements in Phone Technologies - The continuous improvements in phone technologies are expected to further enhance the mobile shopping experience, creating opportunities for innovative features and services.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the growing popularity of mobile shopping by creating mobile-friendly platforms and offering exclusive deals and products.
2. E-commerce - The e-commerce industry can expand its reach by developing user-friendly mobile shopping applications and websites to cater to the increasing demand of mobile shoppers.
3. Mobile Technology - The mobile technology industry has the opportunity to develop new features and advancements that enhance the mobile shopping experience, providing convenience and innovation to customers.
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