Try on Any Pair of Shoes with the Converse Sampler iPhone App
Summer Luu — December 6, 2010 — Tech
References: appshopper & highsnobiety
Cool cats from the streets and high-top lovers alike can now shop straight from their smartphone with the new Converse Sampler iPhone App.
Using augmented reality, this new app will let you sample any Converse shoe from its catalog by simply pointing your iPhone at your right leg. Pick a shoe you like from the digital catalog and it appears like you're actually wearing it. Ask for your friend's opinion by sharing it on Facebook, or buy directly from the Converse Sampler iPhone App without having to step into a shoe store.
Using augmented reality, this new app will let you sample any Converse shoe from its catalog by simply pointing your iPhone at your right leg. Pick a shoe you like from the digital catalog and it appears like you're actually wearing it. Ask for your friend's opinion by sharing it on Facebook, or buy directly from the Converse Sampler iPhone App without having to step into a shoe store.
Trend Themes
1. Augmented Reality Shopping - The integration of augmented reality in shopping experiences allows customers to digitally try on products, enhancing convenience and personalization.
2. Mobile Commerce - The rise of mobile commerce enables consumers to make purchases directly from their smartphones, eliminating the need for physical stores.
3. Social Sharing of Virtual Fitting - The ability to share virtual fitting experiences on social media platforms enables users to gather opinions and recommendations from their network, influencing purchase decisions.
Industry Implications
1. Retail - The retail industry can embrace augmented reality fitting rooms to enhance the shopping experience and increase online sales.
2. E-commerce - E-commerce platforms can leverage mobile commerce technologies to optimize their mobile applications and provide seamless purchasing experiences.
3. Technology - The technology industry can explore the development of augmented reality apps and tools to support virtual fitting experiences and drive innovation in the retail sector.
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