Interactive campaigns lead consumers physically to products
Implications - Geography-based branding began with the development of FourSquare, which allows users to “check in” with their physical location. Social media like this transcends online confinement by physically leading consumers to specified places, a method of marketing that is more explicit and interactive, thereby appealing to a consumer need for physical interaction.
Trend Themes
1. Social Location Branding - Geography-based branding appeals to consumers' need for physical interaction.
2. Location-based Marketing - Using location-based tools like Foursquare and Twitter in marketing campaigns creates a more interactive and immersive experience for customers.
3. Easy Social Connections - Products that offer an easy way to connect with like-minded people appeal to those with fast-paced lifestyles.
Industry Implications
1. Marketing and Advertising - Using location-based tools and social media in marketing campaigns creates a more interactive and immersive experience for customers.
2. Technology and Mobile Apps - Developing app-based products that offer an easy way to connect with like-minded people appeals to those with fast-paced lifestyles.
3. Entertainment and Tourism - Using location-based tools to offer immersive experiences, such as location-based film screenings, can attract fans and visitors.
5 Featured, 44 Examples:
593,474 Total Clicks
Date Range:
May 10 — Dec 10
Trending:
Warm
Consumer Insight Topics:
