The Givenchy SS 2011 Campaign is Printed with Elegance
Kamal Musharbash — January 5, 2011 — Marketing
References: givenchy & homotography.blogspot
Fashion house Givenchy has released its latest campaign for the Givenchy SS 2011 collection hitting stores shortly. The current Ready-to-wear line is infused with animal prints, sheer dresses and structured with strong shoulders and embellishments.
The Givenchy SS 2011 advertisement features models Jonathan Marquez, Iris Strubegger and the infamous Natasha Poly. Classic black and white photography was used to highlight the season's best, emphasizing attitude, style and sexiness that allude all things Givenchy.
Implications - Female shoppers are always looking to stand out with their fashion choices and clothes. Designs that make a statement appeal to those who want to create a bold look that sets them apart from others. Designers that are looking to appeal to this market of woman should create products that are pushing the boundaries and make stronger design decisions.
The Givenchy SS 2011 advertisement features models Jonathan Marquez, Iris Strubegger and the infamous Natasha Poly. Classic black and white photography was used to highlight the season's best, emphasizing attitude, style and sexiness that allude all things Givenchy.
Implications - Female shoppers are always looking to stand out with their fashion choices and clothes. Designs that make a statement appeal to those who want to create a bold look that sets them apart from others. Designers that are looking to appeal to this market of woman should create products that are pushing the boundaries and make stronger design decisions.
Trend Themes
1. Bold Fashion Choices - Designers should create products that push the boundaries and make stronger design decisions to appeal to female shoppers who want to stand out.
2. Animal Prints and Sheer Dresses - The Givenchy SS 2011 collection's infusion of animal prints and sheer dresses is a trend that fashion designers can capitalize on to create seductive summer spreads.
3. Classic Black and White Photography - Using classic black and white photography in fashion advertising can emphasize attitude, style, and sexiness, providing a disruptive innovation opportunity for fashion brands to stand out.
Industry Implications
1. Fashion Design - Fashion designers can capitalize on the trend of bold fashion choices to create innovative and attention-grabbing designs.
2. Fashion Retail - Retailers can take advantage of the trend of animal prints and sheer dresses by stocking and promoting collections that embody this seductive summer style.
3. Fashion Photography - Fashion photographers can adopt the classic black and white photography style to create captivating images that enhance the attitude, style, and sexiness of fashion campaigns.
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