This cluster of youthful senior innovations is super-inspiring. Whether it's Betty White hosting SNL, John McCain running for president or Raquel Welch still making young men like myself drool, it's evident that age is nothing but a number. The innovations featured here show seniors baring it all, hitting the catwalk, bodybuilding, and rocking out with social networking. From Golden Girl Facebooking to senior makeout sessions, enjoy these youthful senior innovations.
Implications - With many individuals being saturated with various types of advertising, companies can find it difficult to get noticed. Using features such as scantily clad older women has an element of shock to it that consumers are not used to seeing on a daily basis. Companies must consider what has not been done before in order to stand out.
62 Youthful Senior Innovations
62
Celebrating Senior Beauty
Erwin Olaf's ‘Mature' Models Are Over 70 Years Old
61
Digitally Aged Celebrities
Stars Who Died Young as Seniors
60
Bare Elderly Islanders
Florida Calendar Girls Expose Breasts for an Eco Cause
59
Naughty Senior Superstars
Tokuda, 73, Stars in Very Mature Films
58
Jane Fonda Hair Spray
L'Oreal Launching Co-Brands With Burned Out Celebs
57
Senior Makeout Sessions
Nicolas Cocina's Photos Show Adults Awkwardly Locking Lips
56
Sex In Their 80s
Seniors Know How To Keep It Up
55
Fitness Competitions for Seniors
79 Year-Old Bodybuilder Ray Moon
54
Seniors on the Catwalk
Yohji Yamamoto's Paris Runway
53
Senior Superheroes
Aging Comics by Donald Soffritti
52
Racy Seniors
Terry Richardson's ‘Mom' Photo Set Glamorizes Old Age
51
Seductive Senior Campaigns
Rethink Communications Takes a Sexy Ad Approach for Science World
50
Fighting Discrimination
Canadian Nudists To Paypal: Don't Cut Us Off, Eh!
49
Elderly As Actors
97 Year Old Woman is Hollywood's Fresh Face
48
Nude Senior Spreads
The Helen Mirren Juergen Teller Photos Prove That 60 Plus is Golden
47
Seniors on the Catwalk (Again)
Ann Demeulemeester Spring 2009
46
82 Year Old Dancers
Cloris Leachman on Dancing with the Stars
45
Golden Girl Tackling
Snickers Super Bowl Ad Brings out the Badass in Betty White
44
Rebellious Senior Fashion
Fanny Karst Creates Looks for the Hip Grannies
43
Eccentric Elderly Fashion
Advanced Style Blog Proves Fashion Sense Doesn't Expire
42
Naughty Septuagenarian Surgery
75-Year-Old Gives Lowdown on Her Nip/Tuck Down South
41
Targeting "Stylish Elderly"
Trendy Tokyo's Senior Fashions
40
Senior Nudevertising
Happy Naked Couple Club Cola Ads
39
Stylish Seniors
Photoblog Celebrates Fashion-Forward Retirees
38
Fake Dead Seniors
Old Person's Home At The Saatchi Gallery
37
Passionate Senior Romance Editorials
'Young Love' Blooms in Tush Magazine
36
Playgrounds For The Elderly
35
Geriatric Girl Power
91-Year-Old Rocker Leads Band of Swingin' Seniors
34
Mobiles for Seniors
The Fit Phone
33
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
32
Grandmas for Rent
Goldenhook.fr Grandmas Knit Personalized Hats Just for You
31
Sparring Senior Citizens
At 70+ Years Old, The Dutch Windmills Can Still Kick Your Ass
30
Video Games for Safe Driving
Allstate Advocates Senior Gamers
29
Professional Orange Squeezers
Arano 'Keeping It Real' Juice Ad Campaign
28
Twittering Grandmothers
87-Year-Old Dorothy Miller Uses the Celery System to Tweet
27
Kick-Ass Elders
Seniors Stepping Up Their Self-Defense Game
26
Seniors On YouTube
Jewish Grandma's "Feed Me Bubbe" Podcast
25
Seniors Spoofing Celebrity Chefs
Geriatric Gordon Ramsay
24
Golden Girl Date-Keepers
The Betty White Calender will Benefit the Morris Animal Foundation
23
Styrofoam Packed Seniors
The Comune di Siena Ads Fail to Create Respect for the Elderly
22
Computers for Boomers
Microsoft Senior PC + Ad-Funded PCs
21
Senior Cyber Celeb
95 Year Old Blogger Has 60,000+ Readers
20
Rave-Ready Grannies
The Techno Grandma Knows How to Throw It Down
19
Hip Hop Grannies
Dance Teams for Seniors
18
Elderly Tween Pop Covers
Justin Bieber Grandma Covers Baby and she is Hilarious
17
Senior Centerfolds
"The Partridge Family" Star Shirley Jones May Pose for Playboy
16
Disney Targets 60+ Market
Tokyo Disneyland & DisneySea Discount Seniors
15
Superfit Seniors
Inspirational Fitness Stories Go Beyond Age
14
Seniors Designing Moon Rockets
NASA Jupiter Project
13
Boomer Racketeers Change to Pickleball
12
Eccentric Senior Designer Covers
DFV Wears Fishnet For Purple Fashion Magazine
11
Senior Models To Reflect Product Aging
Goodyear Model for Tires that Never Get Old
10
Senior Cyborgs
Douglas Kalberg Gives Us a Glimpse into the Future
9
Seniors on Facebook
Comedy Sketch On Granny Poking
8
Mobile Senior Seats
The Walker Rest Seat Lets Tired Folks Take a Rest Anywhere
7
Parental Revenge 2.0
'Oh, C**p, My Parents Joined Facebook' Website Shares Embarrasing Moments
6
Golden Girl Facebooking
The Betty White SNL Movement Gains Momentum
5
Dedicated Golden Girl Blogs
'That'S What Bea Said' Takes the Best of What Bea Had to Offer
4
Elderly Equal Rights Pleas
86-Year-Old WWII Vet for Gay Marriage Goes Viral
3
Boosting Seniors' Brainpower
Internet Use Improves Mental Function in Silver Surfers
2
108 Year Old Bloggers
Celebrating the "Life of Riley"
1
Golden Girl Food Blogs
'Bea Arthur Mountains Pizza' Thanks You for Being a Friend (and a Foodie)
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
In-Store Senior Fan Zones
Asda's In-Store Nanzones Fight Loneliness in Elderly Sports Lovers
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Mid-Life Sex Festivals
Davina McCall Debuts World's First Menopausal Sex Festival for Gen X Women
Actress-Inspired Fashion Collections
QVC Partners with Jennie Garth on the 'Me' Collection
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Generationally Fused Footwear Series
Clarks and Tokyo Senior Generation Join Forces on a Capsule
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Elevated Senior Essentials
Remsen Redefine Aging with Beautifully Designed Everyday Goods
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Athletic Nail Polish Ambassadors
Sally Hansen and Jared McCain Partnered to Embrace Individuality
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Senior-Inspired QSR Treats
McDonald's Grandma McFlurry Has Ice Cream, Candy and More
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
Over-40 Haircare Collections
Commence Haircare Was Developed by Brooke Shields for Mature Hair
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Youthful Ice Cream Campaigns
Breyers CarbSmart's "Anti-Aging Cream" Supports Feeling Youthful
Healthy Aging-Supporting Shots
Happy Aging Debuts the Longevity Shot and the Biological Age Test
Fraud-Fighting Elderly AIs
O2 Developed an "AI Granny" to Waste Scammers' Time
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Tech-Based Senior Programs
The National Council on Aging Taps AT&T to Help Seniors with Tech
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Social Network-Encouraging Homes
Ignacio G Galán and OF Architects Design a Madrid Home
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
All-Ages Self-Care Menus
Nékter Juice Bar's The Golden Trio Coincides with The Golden Bachelorette
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Hip-Hop Group-Approved Cookies
Grandma's Cookies Partnered with Salt-N-Pepa to Unveil its Rebrand
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Age-Specific Life Advice
AgeEase is a Platform to Answer Questions About Health and Wellness
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Refreshed Beauty Jingles
Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Digital Literacy Programs
Two Parkland Students Launch CLEO to Empower Seniors with Technology
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Casual Gaming Furnishings
76-Year-Old Twitch Streamer Cath Bowie is the Face of IKEA BRÄNNBOLL
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Senior Living Tech Accelerators
Rose Villa Senior Living & The Malden Collective Launch LiveWell™
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Senior Cabaret Shows
A New Cabaret Experience at the Festival of Chichester Focuses on Seniors
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Senior Enrichment Programs
Art Windsor-Essex Aims to Combat Social Isolation and More
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados