O2 Developed an "AI Granny" to Waste Scammers' Time
Laura McQuarrie — November 14, 2024 — Tech
References: news.virginmediao2 & marketing-beat
Insidious scammers often prey on the elderly, exploiting their trust and vulnerability, but British telecommunications services provider O2 is fighting back with an AI Granny designed to waste scammers' time.
The hard-working AI Granny named Daisy has been trained to take real-time calls from fraudsters and keep them on the line as long as possible and away from authentic customers. According to O2, "Lifelike ‘Daisy’ is indistinguishable from a real person, fooling scammers into thinking they’ve found a perfect target when really, she’s beating them at their own horrible game."
Daisy was created in response to new research from O2 that says 71% of Brits would like to get back against scammers who have tried to trick them or their loved ones, but 53% don't want to waste their own time.
The hard-working AI Granny named Daisy has been trained to take real-time calls from fraudsters and keep them on the line as long as possible and away from authentic customers. According to O2, "Lifelike ‘Daisy’ is indistinguishable from a real person, fooling scammers into thinking they’ve found a perfect target when really, she’s beating them at their own horrible game."
Daisy was created in response to new research from O2 that says 71% of Brits would like to get back against scammers who have tried to trick them or their loved ones, but 53% don't want to waste their own time.
Trend Themes
1. AI-based Scam Prevention - The development of AI Granny exemplifies the use of artificial intelligence to actively engage and thwart scammers, providing a proactive solution to cyber fraud.
2. Elderly Protection Technologies - With the increasing exploitation of the elderly by malicious actors, advancements like AI Granny are crucial in safeguarding vulnerable populations through tech-driven interventions.
3. Lifelike AI Interactions - AI systems that closely mimic human behavior, such as Daisy, represent a leap forward in creating believable, interactive AIs for practical applications like preventing fraud.
Industry Implications
1. Telecommunications - Telecom companies like O2 are leveraging AI to enhance their service offerings and protect customers from cyber threats.
2. Cybersecurity - As online fraud becomes increasingly sophisticated, the cybersecurity industry is exploring innovative AI solutions to counteract these threats effectively.
3. Artificial Intelligence - The AI industry is witnessing significant advancements with applications such as AI Granny, which uses lifelike interaction to solve real-world problems.
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