Allstate Advocates Senior Gamers
Alex Covert — October 4, 2008 — Autos
References: content.usatoday & switched
In the name of science, insurance company Allstate, is handing out 100,000 video games to the senior set to help "increase visual acuity, cognitive skills, and reaction time" as a part of a plan that they hope will decrease accidents in elderly drivers. If individuals in the test group beat the game, they'll get a discount on their insurance.
Wait a minute, don't teenagers have the highest accident rate? And they've been playing video games since birth!
Wait a minute, don't teenagers have the highest accident rate? And they've been playing video games since birth!
Trend Themes
1. Gamification for Safety - Using video games as a tool to promote safe driving and improve cognitive skills in various age groups.
2. Cognitive Training Through Gaming - Leveraging video games to enhance cognitive abilities such as visual acuity, reaction time, and decision-making skills.
3. Incentivized Gaming for Insurance - Implementing gaming programs that offer insurance discounts as rewards for achieving specific goals and improving driving skills.
Industry Implications
1. Insurance - Insurance companies exploring innovative approaches like using video games for driver training and risk reduction.
2. Gaming - Game developers focusing on creating games that serve educational purposes and enhance cognitive abilities.
3. Elderly Care - Developing solutions and technologies specifically catered towards improving the driving skills of senior citizens through gamified training programs.
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