Seniors Know How To Keep It Up
Who says seniors can't have fun in the sack? Most people can't handle the thought of their grandparents getting frisky in their old age, but for a growing number of 70-80-something adults, sex is still an integral part of their relationships.
A survey of 3,005 Americans between 57 and 80 revealed a healthy appetite for getting physical. Those who weren't getting as much action attributed it to lack of a partner or health-related reasons, but not a lack of will.
You better believe they still want it!
University of Chicago professor, Edward Laumann said, "It turns out that healthy people are sexually active if they have a partner, and that this is an important part of the quality of life."
From the BBC:
"Sex with a partner in the last year was reported by:
* 73% of those aged 57 to 64
* 53% of those aged 64 to 75
* 26% of those aged 75 to 85
"Of those who said they were sexually active, most said they were having sex at least two or three times a month. Half of the people surveyed up to age 75 said they had oral sex. About half of the men and a quarter of the women said they masturbated, regardless of whether they had a sexual partner."
A survey of 3,005 Americans between 57 and 80 revealed a healthy appetite for getting physical. Those who weren't getting as much action attributed it to lack of a partner or health-related reasons, but not a lack of will.
You better believe they still want it!
University of Chicago professor, Edward Laumann said, "It turns out that healthy people are sexually active if they have a partner, and that this is an important part of the quality of life."
From the BBC:
"Sex with a partner in the last year was reported by:
* 73% of those aged 57 to 64
* 53% of those aged 64 to 75
* 26% of those aged 75 to 85
"Of those who said they were sexually active, most said they were having sex at least two or three times a month. Half of the people surveyed up to age 75 said they had oral sex. About half of the men and a quarter of the women said they masturbated, regardless of whether they had a sexual partner."
Trend Themes
1. Active Senior Sexuality - There is a growing number of seniors who continue to engage in sexual activity, highlighting the importance of addressing the sexual needs of older adults.
2. Partnerless Sexuality - Seniors who are not sexually active primarily attribute it to not having a partner, indicating a potential market for platforms or services that connect older adults with sexual companions.
3. Sexual Well-being for Seniors - Recognizing the role of sexual activity in maintaining quality of life, there is an opportunity for products and services that promote sexual health and well-being among older adults.
Industry Implications
1. Senior Care - The active senior sexuality trend underscores the need for care facilities and services that support the sexual needs and desires of older adults.
2. Online Dating - The partnerless sexuality trend presents an opportunity for online dating platforms to cater specifically to the senior demographic, providing a space for seniors to find companionship and sexual connections.
3. Sexual Health and Wellness - The focus on sexual well-being for seniors creates a market for products and services that address the unique sexual needs, concerns, and pleasures of older adults.
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