L'Oreal Launching Co-Brands With Burned Out Celebs
Bianca — August 8, 2007 — Pop Culture
References: loreal.de
Jane Fonda teamed up with L'Oreal Paris to launch her own hairspray, “Elnett de Luxe Jane Fonda,†which celebrated her acting achievements. Golden letters adorned the chic black canister spelling out a list of the awards she had collected over the years, including two Oscars and six Golden Globes.
At almost 70, Fonda looks absolutely incredible, and now she's letting her fans in on the secret behind the blonde mane. The sexy senior launched the 150 ml limited edition product; it was only available until June under the “Elnett†hairspray line, and was only attainable through purchase of a 300 ml Elnett Hairspray.
Celebrities just can't seem to stop pumping out their own lines of products. Previously featured on Trend Hunter are perfumes (Sarah Jessica Parker), wine (Brad and Angelina), instruments (Bjork), Converse shoes (Johnny Knoxville), jewelry (Heidi Klum), dolls (Gwen Stefani), take and bake products (Mariah Carey) and extra-small condoms (Enrique Iglesias), just to name a few.
With such a huge fan base ready to splurge on celebrity-branded goods, why wouldn't they?
At almost 70, Fonda looks absolutely incredible, and now she's letting her fans in on the secret behind the blonde mane. The sexy senior launched the 150 ml limited edition product; it was only available until June under the “Elnett†hairspray line, and was only attainable through purchase of a 300 ml Elnett Hairspray.
Celebrities just can't seem to stop pumping out their own lines of products. Previously featured on Trend Hunter are perfumes (Sarah Jessica Parker), wine (Brad and Angelina), instruments (Bjork), Converse shoes (Johnny Knoxville), jewelry (Heidi Klum), dolls (Gwen Stefani), take and bake products (Mariah Carey) and extra-small condoms (Enrique Iglesias), just to name a few.
With such a huge fan base ready to splurge on celebrity-branded goods, why wouldn't they?
Trend Themes
1. Celebrity-branded Products - Opportunity to create and market products branded by popular celebrities that cater to a devoted fan base.
2. Limited Edition Products - Potential for creating limited edition products that generate hype and boost sales, as demonstrated by the success of Jane Fonda's limited edition hairspray.
3. Co-branding Partnerships - Innovative opportunities for brands to collaborate with celebrities in co-branded product launches, creating a win-win situation for both parties.
Industry Implications
1. Beauty and Personal Care - Beauty brands can leverage celebrities' popularity to launch co-branded products that cater to consumers' desire for celebrity-endorsed products.
2. Fashion and Apparel - Fashion brands can explore partnerships with celebrities to create limited edition clothing or accessories lines that tap into the fan base's desire to emulate their favorite stars.
3. Food and Beverage - Food and beverage companies can collaborate with celebrities to create unique limited edition products that appeal to fans and generate excitement in the market.
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