Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Laura McQuarrie — May 30, 2024 — Fashion
References: mantleskin & cosmeticsbusiness
Gen Alpha's growing interest in skincare comes with the downside of unprecedented access to advanced formulations, posing risks due to parents potentially being uneducated about what is suitable for their young skin—and Swedish skincare brand Mantle is deterring young consumers with an age limit on its website.
In response to girls being exposed to adult skincare content on TikTok, Mantle put a protective measure in place to restrict Gen Alpha from buying its advanced skincare products. Website visitors are now asked to confirm they're over 18, or under 18. Shoppers under the age of 18 cannot place a purchase with Mantle face and body care products with active ingredients like encapsulated retinol that support graceful aging.
Beauty and skincare brands are doubling down on consumer protection and education to ensure young shoppers are using age-appropriate skincare, emphasizing the importance of safe and suitable products for their developing skin.
In response to girls being exposed to adult skincare content on TikTok, Mantle put a protective measure in place to restrict Gen Alpha from buying its advanced skincare products. Website visitors are now asked to confirm they're over 18, or under 18. Shoppers under the age of 18 cannot place a purchase with Mantle face and body care products with active ingredients like encapsulated retinol that support graceful aging.
Beauty and skincare brands are doubling down on consumer protection and education to ensure young shoppers are using age-appropriate skincare, emphasizing the importance of safe and suitable products for their developing skin.
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