Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Laura McQuarrie — February 6, 2024 — Life-Stages
References: joeandbella & bollyinside
Joe & Bella makes modern, adaptive fashion for seniors like CareZips pants and the Everyday Magnetic Button-Down for Men, which are stylish as well as supportive of dignity and independence.
Joe & Bella got its start when the Zollo family moved their matriarch into an assisted-living community and met Joe and Bella, two widowed Holocaust survivors. "Both Bella and my mother were fashionistas," said Peter Zollo, co-founder of Joe & Bella, "We tried to get both of them to wear adaptive clothes which make dressing easier, but they rejected everything we bought for them as deemed 'too cheap,' 'ugly,' or both."
With designs made for modern seniors, the Chicago-based adaptive apparel brand makes clothes that help seniors look and feel their best.
Joe & Bella got its start when the Zollo family moved their matriarch into an assisted-living community and met Joe and Bella, two widowed Holocaust survivors. "Both Bella and my mother were fashionistas," said Peter Zollo, co-founder of Joe & Bella, "We tried to get both of them to wear adaptive clothes which make dressing easier, but they rejected everything we bought for them as deemed 'too cheap,' 'ugly,' or both."
With designs made for modern seniors, the Chicago-based adaptive apparel brand makes clothes that help seniors look and feel their best.
Trend Themes
1. Adaptive Fashion for Seniors - Increasing demand for modern and stylish adaptive clothes for seniors presents a disruptive innovation opportunity to the fashion industry.
2. Supportive and Dignified Clothing - The need for supportive clothing that promotes dignity and independence among seniors creates potential for disruptive innovation within the fashion industry.
3. Ease of Dressing for Seniors - The desire for adaptive clothing that simplifies the dressing process for seniors can drive disruptive innovation in the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry has the potential to disrupt the market by offering modern and stylish adaptive clothing for seniors.
2. Assisted Living Industry - The assisted living industry can embrace disruptive innovation by incorporating supportive and dignified clothing options for seniors in their facilities.
3. Senior Care Industry - The senior care industry can benefit from disruptive innovation in the form of adaptive clothing that facilitates ease of dressing for seniors.
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