Rethink Communications Takes a Sexy Ad Approach for Science World
Tawanda Johnson — December 6, 2009 — Naughty
References: rethinkcommunications
Canadian non-profit group Rethink Communications is dedicated to inspiring future science trends and is taking a disturbingly seductive approach to confirming wonders of science. Their new ad for Science World suggesting that older men enjoy the scent of vanilla takes the age-old concept that sex sells to extremely new heights. The ad includes numerous shots of erotic senior women indulging in vanilla ice cream.
If this isn’t enough, the organization’s print ads move to the other end of the age spectrum with one having a baby bungee jumping from an umbilical cord. What’s the message here? Daredevils are apparently born loving fear.
If this isn’t enough, the organization’s print ads move to the other end of the age spectrum with one having a baby bungee jumping from an umbilical cord. What’s the message here? Daredevils are apparently born loving fear.
Trend Themes
1. Non-profit Marketing - Non-profits are employing provocative advertising tactics to increase awareness and generate bold brand messages.
2. Senior Target Market - Marketing campaigns that are catered towards seniors have the opportunity to redefine these neglected demographic groups while increasing their purchasing power and demographic visibility.
3. Shocking Advertisements - Audiences respond to exaggerated and controversial content giving rise to bold and provocative visual campaign messages.
Industry Implications
1. Nonprofits - Nonprofits can gain significant exposure and brand equity through breakthrough advertising while promoting their missions.
2. Food and Beverage - Food and beverage brands can deploy seductive advertising campaigns to appeal to their targeted demographics and increase product sales.
3. Entertainment - Entertainment brands can innovate their marketing strategies by creating seductive visuals and ideas in their advertising campaigns to enhance consumer engagement and create brand loyalty.
6.4
Score
Popularity
Activity
Freshness
