The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Laura McQuarrie — September 16, 2024 — Life-Stages
References: americangirl & businesswire
Summer McKinny is the American Girl 2025 Girl of the Year, a 10-year-old dog lover and baker with a passion for business. With the support of her aunt who owns a shop, Summer enters a youth entrepreneur fair where she gains new skills in business ownership. Summer's story aligns with Gen Alpha's interest in business ownership as a career choice. “With her strong entrepreneurial spirit, Summer McKinny, our 2025 Girl of the Year, will resonate with today’s kids who are equally determined about pursuing their passions,” says Jamie Cygielman, General Manager of American Girl.
Summer's story comes to life in an illustrated journal that comes with the doll, and a separate full-length novel, Summer Gets to Work, which hits bookshelves in January 2025.
Summer's story comes to life in an illustrated journal that comes with the doll, and a separate full-length novel, Summer Gets to Work, which hits bookshelves in January 2025.
Trend Themes
1. Youth-entrepreneurship Dolls - Dolls that come with entrepreneurial narratives and accessories drive interest among young aspiring business owners.
2. Gen-alpha Business Interest - Targeting toys and stories toward Gen Alpha's growing interest in business ownership meets a cultural shift in career aspirations.
3. Illustrated Business Journals - Combining illustrated journals with toys enriches the experience by providing practical skills and imaginative play.
Industry Implications
1. Toy Manufacturing - The introduction of entrepreneurship-themed dolls can revolutionize educational play and engagement.
2. Children's Publishing - Books that accompany toys with business-focused stories create new intersections between learning and entertainment.
3. Educational Tools - Educational tools designed around role models and business skills for young children align with modern educational trends.
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