Florida Calendar Girls Expose Breasts for an Eco Cause
boom chicky boom — December 9, 2009 — Naughty
References: keywestcalendargirls & miamiherald
ECO activist and radio host, Erika Biddle heard Governor Arnold Schwarzenegger say that “if the environmentalist movement wants more participation, they need to make it sexier.” That statement brought to mind the group of British women, ‘Calendar Girls’ who posed for a Calendar to support Leukemia Research, and inspired her to try something similar to raise funds for an environmental cause.
She organized a group of 15 women, between the ages of 44-78 who posed semi-nude for a ‘Women Sustaining the Earth’ 2010 Environmental Calendar. The photo shoot took place at locations around Key West and the Florida Keys, with each month featuring a different natural setting to emphasize the natural ageless beauty of the women.
The first 500 Calendars printed sold out, but due to high demand, a second printing is in progress. Calendars are $25.00 and include shipping and handling. A limited number of special Collectors Editions, signed by all of the Calendar Girls are available for $100 each.
For short biographies and quotes from the models giving insight into their reasons for participating, visit the WEBsite. But if you want to see more pictures, you’ll have to buy the Calendar!
She organized a group of 15 women, between the ages of 44-78 who posed semi-nude for a ‘Women Sustaining the Earth’ 2010 Environmental Calendar. The photo shoot took place at locations around Key West and the Florida Keys, with each month featuring a different natural setting to emphasize the natural ageless beauty of the women.
The first 500 Calendars printed sold out, but due to high demand, a second printing is in progress. Calendars are $25.00 and include shipping and handling. A limited number of special Collectors Editions, signed by all of the Calendar Girls are available for $100 each.
For short biographies and quotes from the models giving insight into their reasons for participating, visit the WEBsite. But if you want to see more pictures, you’ll have to buy the Calendar!
Trend Themes
1. Eco Activism - There are opportunities for disruptive innovation in creating eco-friendly products or services that appeal to a wider audience through unconventional methods like provocative calendars.
2. Social Fundraising - Disruptive innovation can be found in leveraging social networks and creative campaigns to raise funds for charitable causes, just like the 'Women Sustaining the Earth' calendar initiative.
3. Ageless Beauty - There is a potential for disruptive innovation in the beauty industry by shifting the focus towards celebrating and embracing the natural beauty of people of all ages, rather than promoting unrealistic standards.
Industry Implications
1. Environmental Organizations - Environmental organizations can explore disruptive innovation opportunities by utilizing unconventional and attention-grabbing methods, like the 'Women Sustaining the Earth' calendar, to raise awareness and funds for their causes.
2. E-commerce - In the e-commerce industry, there are opportunities for disruptive innovation in creating platforms or marketplaces that facilitate social fundraising for various charitable initiatives.
3. Beauty and Cosmetics - The beauty and cosmetics industry can take advantage of the disruptive innovation potential by promoting realistic and inclusive beauty standards, such as embracing ageless beauty and diverse representations.
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