Ideas
Explore the world's #1 largest database of ideas and innovations, with 472,080 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,202 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,202 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,216 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 472,080 cutting edge ideas.

Ageism-Targeting Language Campaigns

Modern Age Has Launched the Aging Index

— June 27, 2024 — Marketing
Modern Age's Aging Index stands as a comprehensive glossary that aims at updating and modernizing commonly used yet outdated terms related to aging. This initiative addresses the stigma surrounding aging, which often hinders acceptance and creates fear among individuals as they grow older. According to a recent survey conducted by Modern Age, a significant majority of respondents expressed regular concern about aging, with many citing fear as a prominent emotion.

The Aging Index redefines several aging-related terms to reflect a more positive and empowering perspective. For example, terms like 'Senior Citizen' are replaced with 'Seasoned Citizen,' and 'Middle-Age' is updated to 'Evolved.' This rebranding aims to shift societal perceptions of aging towards a more respectful and inclusive language.

Modern Age's commitment to integrating these updated terms across all content underscores its broader mission to foster a culture where aging is embraced with confidence rather than apprehension.

Image Credit: Modern Age
Trend Themes
1. Inclusive-language Initiatives - Using updated terminology to replace outdated aging-related terms can reshape societal perceptions and reduce stigma associated with getting older.
2. Empowerment-focused Rebranding - Rebranding terms like 'Senior Citizen' to 'Seasoned Citizen' reflects a movement towards portraying aging in a more empowering light.
3. Stigma-reduction Campaigns - Creating campaigns that focus on reducing fear and promoting acceptance of aging challenges old stereotypes and initiates societal change.
Industry Implications
1. Healthcare & Wellness - Adopting modern language around aging can improve patient-doctor relationships and encourage more of the elderly to seek medical advice without stigma.
2. Marketing & Advertising - Innovative rebranding of aging-related terms offers advertisers new ways to connect with a demographic that increasingly seeks respect and inclusivity.
3. Human Resources & Corporate Training - Incorporating age-positive language in corporate settings enhances workplace inclusivity and fosters a more supportive environment for aging employees.
7
Score
Popularity
Activity
Freshness