Social media platforms have a wide influence that makes them perfect for introducing a concept or launching a new product.
Social media is a great way of solidifying your brand identity, connecting with your consumers and establishing an online presence. Customers appreciate brands who are active on social media because it is a way to ensure transparency and authenticity.
There are also plenty of ways to get creative with social media. Take, for instance, the way Topshop Unique chose to unveil its Fall 2014 collection. The brand live-streamed the show in an immersive visual experience for a select few customers. Users had the opportunity to become involved by tweeting #topshopgoesvirtual on Instagram. This example showcases how accessible social media can really be.
82 Social Media Platform Examples
From Immersive Virtual Fashion Shows to Busty Seatbelt Campaigns:
Vasiliki Marapas — Oct 7, 2014 — Marketing
80
Social Media Lingerie Ads
The Miss Crofton Snapchat Campaign Adopts a Racy Message
79
Photoshopped Abuse Awareness Campaigns
This Twitter Campaign Was Inspired by the Ray Rice Scandal
78
Skivvy Selfie Campaigns
The 'My Calvins' Campaign Features Tons of Celebs in CK Underwear
77
Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
76
Creepy Emoticon Campaigns
Innocence en Danger Uses Unnerving Human Emojis for Ad Campaign
75
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
74
Bold Lipstick Cancer Campaigns
The Red Lippy Project Raises Awareness on Cervical Cancer
73
Global Selfie Photomosaics
NASA's 'Global Selfie' Comprises 36,000 Selfies from Around the World
72
Flavorful Social Media Campaigns
Tabasco's Twitter Interactions Spiced Up Complaints of #notaste
71
Pop Star Cosmetic Campaigns
Katy Perry's New COVERGIRL Collection is 'InstaGLAM'
70
Social Free Speech Campaigns
Freedom of Tweets Combats the Shutdown of Twitter in Turkey
69
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
68
Digitized Tradition Campaigns
Kyivstar's Facebook Social Campaign Celebrates Vyshyvanka Day
67
Interactive Insta-Magazines
Mazda Canada Uses Instagram for Creative Social Media Marketing
66
Social Media Presentation Techniques
The Social Good Summit Extends Conversation Using #2030NOW
65
Social Homeless Campaigns
Vinzirast's Homeless Social Media Campaign Shares Struggles in Real Time
64
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
63
Prideful Cereal Campaigns
Lucky Charms' Lucky to Be Campaign Encourages Uniqueness & Pride
62
Expanding Language Campaigns
Offering Facebook in Guarani Helped TIGO Mobile Boost Business
61
Provocative Social Campaigns
The Unzipped Truth Puts Spray Paint Questions on the Streets of NYC
60
Fictional Internship Campaigns
The Fifty Shades of Grey App is Hiring for Grey Enterprises
59
Cup-Unlocking Campaigns
This Campaign Challenged Fans to Free a Chained Up Nescafe Red Mug
58
Fill-in-the-Blank Book Campaigns
Social Book Participants Could Be Credited in Pharell's New Book
57
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
56
Disappearing Friend Campaigns
WWF's Last 55 on Facebook Simulates the Decline in Maui's Dolphins
55
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
54
Lookalike Language Campaigns
Britanico Sent People LinkedIn Requests from English-Speaking Clones
53
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
52
Gamified Social Accounts
Adidas' Social Media Campaign Turns Instagram into a Game
51
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
50
Secretive Coffee Campaigns
Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early
49
Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
48
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
47
Gigantic Airport Selfie Campaigns
The Aeroports De Paris Will Display Selfies on Its Terminal Face
46
Inspiring Invention Campaigns
GE & Jimmy Fallon's #SomeoneShouldInvent is Both Silly & Serious
45
Viral Virus Hashtag Campaigns
The #FactsOnEbola & #EbolaFacts Hashtags Offer Information on Ebola
44
Nail-Painting Awareness Projects
The Red Thumb Reminder Halts Texting & Driving with a Finger
43
Crowdsourced Rescue Mission Websites
This Website Lets Volunteers Help Locate a Missing Airline
42
Insta-Fashion Campaigns
Project Runway's Instagram Marketing Campaign Involves Fans & Contestants
41
Sports Star Chat Campaigns
Heineken Invited Fans to Virtually Share the Sofa with a UEFA Champion
40
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
39
TV Script Twitter Campaigns
The TNT Twitter Campaign for Mob City Gives us a Taste of the Show
38
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
37
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
36
Inclusive Internet Initiatives
Facebook is Launching a Free WiFi Program for Students in NC
35
Surprising Photo Booths
Kinder Surprise's Chocolate Promotion Captures Unexpected Delight
34
Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
33
Realtime Hot Spot Campaigns
Heineken's @Wherenext Social Campaign Locates Happening Nightlife
32
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
31
Busty Seatbelt Campaigns
The Romanian Auto Club Encourages Seat Belt Safety with Selfies
30
Flirty Motel Campaigns
This Interactive Turquesa Motel Ad Flirts with Prospective Guests on Tinder
29
Tweeting Bookmarks
Penguin Books' Reading Campaign Serves as a Reminder to Read
28
Selfie Addiction Campaigns
Save Yourselfie Cracks Down on People Who Are Addicted to Selfies
27
Personified Chocolate Campaigns
Schaffen Berger's Chocolate Ad Campaign is Packed with Personality
26
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
25
Workout Selfie Marketing Campaigns
The Friskis and Svettis Gym Franchise Shows the Selfie Sells
24
Poverty-Violence Awareness Campaigns
The 'Locust Effect' Highlights Violence Against the Poor
23
Crazy Crowdsourced Songs
The Male Music Festival Gets You Write Your Own Verse
22
Bold HIV Awareness Campaigns
This Interactive Online Campaign Encourages Open Conversations on HIV
21
Romantic Hashtag Campaigns
The #findkatie Tag Helped a Man Track Down a Woman He Met On a Plane
20
Auto-Reply Sports Campaigns
The Puma Forever Faster Campaign Eggs on Troublemakers
19
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
18
Social Automotive Flipbooks
This Acura Campaign is an Artistic Approach to Advertising on Twitter
17
Social Media Clean-Up Campaigns
Ajax Social Wipes Helps to Tidy Up Facebook and Twitter Feeds
16
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
15
Hunger Awareness Campaigns
Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
14
Magical 10-Second Ads
Wokker's Newest Food Campaign is a Series of Quick, Illusion-Filled Ads
13
Dangerous Tweet Campaigns
Nao Foi Acidente's Drinking and Driving Campaign Uses Fake Criminals
12
Anti-Surveillance Christmas Videos
The NSA Is Coming to Town is a Satire of the Christmas Classic
11
Fragrant Mail Campaigns
This Facebook Tea Promotion Campaign Mails Out Letters & a Matching Scent
10
Superimposed Forgetfulness Campaigns
Alzheimer Nederland Used Facebook to Simulate Alzheimer's
9
Disappearing News Campaigns
Radikal's Campaign for Internet Censorship Sparked a Social Movement
8
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
7
Fictional King-Bashing Campaigns
HBO Invites Fans to Roast King Joffrey on Twitter and Facebook
6
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
5
Posthumous Twitter Campaigns
This Social Health Campaign Features Tweets from Beyond the Grave
4
Crowdsourced Social Media Songs
This Massive Instagram Campaign Advertises the Nissan Juke
3
Data-Donating Initatives
The #4Good Campaign Lets Mobile Users Gift Their Unused Data to Charities
2
Tweet-Directed Tennis Matches
The BNP Paribas Bank Helped Tennis Players Train with Twitter
1
Amusing Auto Safety Campaigns
Instabomb by C4 Lounge Shows How to Avoid the Unexpected
Related Ideas
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Indian Content Creation Platforms
Amazon India Launches the 'Creator Central' Influencer Platform
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Interactive Virtual Meeting Platforms
Microsoft Mesh is a Hybrid Working Platform in Virtual Space
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI Fashion Model Platforms
Opulli Has Launched an Open Beta for Its Innovative Platform
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Product Maker Launch Platforms
MicroLaunch Offers a Streamlined Avenue for Feedback
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Publicly Available Social Medias
'Bluesky' is Now Open to All Users Without Invitation
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
UAE-Based Influencer Platforms
luma is a New Influencer Marketing Program for UAE Influencers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Meaningful Connection Platforms
Livebeam Wants to Connect Like-minded People in an Online Space
Audio Testimonials Solutions
Feedspace Revolutionizes Customer Feedback with Audio Testimonials
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Minimalist Social Media
Othrys Provides Social Media Optimized for Learning and Productivity
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Social Rating Platforms
Rated is a Data-Driven Social Platform for Rating Media and More
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Niche Community Builders
Socially is the Community Builder Platform for Niche Creators Everywhere
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Digital Music Hubs
Noise Stores an Artist's Important Links in One Space
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Content Repurposing Tools
This Tools Allows Users to Reimagine Materials Across Various Platforms
Social Proof Enhancement Tools
Proofify Boosts Businesses with Compelling Content and Reviews
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Genuine Connection Platforms
Youmetalks Prioritizes Authentic Connection in a Digital Age
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Design Showcase Platforms
todays.design Creates a Community of Artists Showing their Best Work
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Traveler Marketing Platforms
Koflluence Introduces the Rare Travel Platform for Travel Influencers
Accessible Customer Engagement Platforms
James Frew Emphasizes Efficiency with Descartes' Platform
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
3D Art Communities
Sparlit is the First Social App for Sharing and Interacting with 3D Art
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Content-to-Post Social Tools
Camoo Carousels Transforms Media into Carousel Posts for Social
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Creator-Focused Sales Platforms
The Leap by Thinkific Helps Sell Digital Products on Social
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Growth-Based Marketing Platforms
Crowdtiv Connects Mentors and Mentees to Grow Businesses
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Connective Fan-Driven Music Platforms
Sesh is a Space for Artists and Fans to Meet