For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
Laura McQuarrie — April 21, 2014 — Eco
References: nasa.gov & designtaxi
On Earth Day this year, NASA is asking social media users to go outside and take a #GlobalSelfie, which will then be compiled into an image mosaic, as if the Earth was going to take a selfie from space. As long as images are hashtagged with "globalselfie," NASA will be looking for images on social sites like Twitter, Facebook, Instagram, Google+ and Flickr.
NASA has been able to capture whole images of the planet Earth from space, but this project focuses on its many small pieces and the people that inhabit it. This campaign ties in with the 'Earth Right Now' initiative and for it, NASA has made downloadable signs available in multiple languages, where participants can show off where their selfie is being taken from. The final "Earth mosaic" that combines the global selfies from all over the world will be unveiled in May.
NASA has been able to capture whole images of the planet Earth from space, but this project focuses on its many small pieces and the people that inhabit it. This campaign ties in with the 'Earth Right Now' initiative and for it, NASA has made downloadable signs available in multiple languages, where participants can show off where their selfie is being taken from. The final "Earth mosaic" that combines the global selfies from all over the world will be unveiled in May.
Trend Themes
1. #globalselfie - Opportunity for businesses to tap into social media campaigns and user-generated content by encouraging customers to participate in global selfie trends.
2. Image Mosaic - Disruptive innovation opportunity for companies in the image editing and design industry to create innovative products and services for compiling and editing large-scale image mosaics.
3. 'earth Right Now' Initiative - Companies in the environmental conservation and sustainability industry can leverage this initiative to promote their eco-friendly products or services and collaborate with NASA to raise awareness.
Industry Implications
1. Social Media - Opportunity for social media platforms to enhance user engagement by offering specialized features and filters for the global selfie campaign.
2. Image Editing and Design - Industry players can develop software tools and automation technologies to assist in the creation and seamless compilation of image mosaics for similar large-scale campaigns.
3. Environmental Conservation and Sustainabilit - Companies in this industry can partner with NASA to promote their eco-friendly initiatives and campaigns, furthering their brand reputation and increasing customer engagement.
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