The Fifty Shades of Grey App is Hiring for Grey Enterprises
Meghan Young — July 25, 2014 — Marketing
Some people may have heard about Grey Enterprises Holdings Inc, it does sound like an impressive company after all, and those who are interested in applying to its internship need only download the Fifty Shades of Grey app. Yes, it is one elaborate campaign that will make people (namely, women), feel as though they are getting that much closer to Christian Grey and his fantasy world of fetishes.
Launching just after the highly anticipated trailer was released, the Fifty Shades of Grey app lets people infiltrate the company as though they were Anastasia Steele herself. Although fake, the website states, "As an intern for Grey Enterprises Holdings, you will be asked to complete tasks to earn rewards and unlock exclusive Fifty Shades of Grey content."
Launching just after the highly anticipated trailer was released, the Fifty Shades of Grey app lets people infiltrate the company as though they were Anastasia Steele herself. Although fake, the website states, "As an intern for Grey Enterprises Holdings, you will be asked to complete tasks to earn rewards and unlock exclusive Fifty Shades of Grey content."
Trend Themes
1. Fictional Internship Campaigns - Companies can create elaborate campaigns to attract potential interns by tapping into popular culture and leveraging a fantasy world.
2. Reward-based Internship Programs - Offering rewards and exclusive content to interns can incentivize and increase engagement, leading to a more successful internship program.
3. Branded App Campaigns - Creating a mobile app campaign that caters to a specific niche audience can increase brand awareness and foster a deeper connection with potential customers.
Industry Implications
1. Marketing - Marketing agencies can utilize this approach to help clients create engaging campaign strategies that leverage popular culture, incentivize interns, and foster deeper connections with target audiences.
2. Entertainment - Entertainment companies can create similar campaigns that tap into popular culture trends to promote new releases and engage with fans in unique ways.
3. Education - Educational institutions can explore reward-based internship programs to incentivize student participation and boost learning outcomes while also fostering partnerships with industry leaders.
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