The 'Locust Effect' Highlights Violence Against the Poor
Rahul Kalvapalle — April 24, 2014 — Social Good
References: thelocusteffect & thedailybeast
'The Locust Effect' is a book and multimedia campaign that aims to raise awareness about everyday domestic violence and other forms of violence that occur around the world. The book argues that the key to ending poverty lies in tackling the problem of ending common violence. The multimedia campaign includes stunning and disturbing infographics, and a video that depicts the plight of people who have nobody and nothing to shield them from daily violence. The campaign is the creation of the International Justice Mission.
The video shows how the threat of violence against the poor devours them like a swarm of locusts, coming at them from all sides until they have no where to go or hide -- hence the term 'locust effect'.
All author royalties from sale of the book 'The Locust Effect' will be used to help fight violence against the poor.
The video shows how the threat of violence against the poor devours them like a swarm of locusts, coming at them from all sides until they have no where to go or hide -- hence the term 'locust effect'.
All author royalties from sale of the book 'The Locust Effect' will be used to help fight violence against the poor.
Trend Themes
1. Poverty-violence Awareness - Disruptive innovation opportunity: Developing technology-driven solutions to raise awareness about the link between poverty and violence.
2. Ending Common Violence - Disruptive innovation opportunity: Creating innovative strategies and interventions to address the root causes of everyday domestic violence and other forms of violence.
3. Multimedia Campaigns - Disruptive innovation opportunity: Leveraging multimedia platforms and engaging storytelling techniques to amplify the message and impact of awareness campaigns.
Industry Implications
1. Social Justice - Disruptive innovation opportunity: Collaborating with organizations and technology companies to develop new tools and initiatives for social justice, focused on combating violence against the poor.
2. Publishing - Disruptive innovation opportunity: Integrating multimedia elements, such as interactive infographics and immersive video experiences, into books and other publishing formats to enhance reader engagement.
3. Non-profit Sector - Disruptive innovation opportunity: Exploring innovative funding models and philanthropic approaches that directly support efforts to fight poverty and violence, leveraging campaigns like 'The Locust Effect'.
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