The Red Lippy Project Raises Awareness on Cervical Cancer
Laura McQuarrie — June 18, 2014 — Marketing
References: facebook & theguardian
The Red Lippy Project is an initiative that was started by Eve Appeal, a women's cancer charity, which encouraged women to put on red lipstick and start collecting donations and raising awareness for cervical screening.
Even in times of economic downfall, one beauty essential that never fails to sell is plain red lipstick. Inspired by the popular #nomakeupselfie tag that's been taking over the Internet, this campaign follows a similar idea, except that it involves getting all dolled up for a good cause.
For the project, Topshop created a special Red Lippy edition lipstick, which became available in-store as of June 9th, with 30% of the proceeds from sales of the red lipstick going towards charity.
Even in times of economic downfall, one beauty essential that never fails to sell is plain red lipstick. Inspired by the popular #nomakeupselfie tag that's been taking over the Internet, this campaign follows a similar idea, except that it involves getting all dolled up for a good cause.
For the project, Topshop created a special Red Lippy edition lipstick, which became available in-store as of June 9th, with 30% of the proceeds from sales of the red lipstick going towards charity.
Trend Themes
1. Virtual Charity Campaigns - Integrating technology to raise awareness and donations for important causes through online channels.
2. Sustainable Cosmetics - Developing eco-friendly and ethical beauty products while promoting awareness about environmental protection.
3. Social Media Activism - Utilizing social media platforms to promote advocacy and raise awareness for social justice causes.
Industry Implications
1. Pharmaceutical Industry - Partnering with cancer charities to develop and promote cervical cancer screening and treatment drugs.
2. Cosmetics Industry - Developing and promoting sustainable and socially responsible cosmetic products to address consumer preferences for ethical and eco-friendly items.
3. Non-profit Industry - Integrating technology and social media in charity campaigns to streamline donation processes and create awareness for important causes.
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