This Interactive Online Campaign Encourages Open Conversations on HIV
Rahul Kalvapalle — April 24, 2014 — Social Good
References: mystatusisnotasecret & visualnews
'My Status Is Not a Secret' is an HIV awareness campaign that aims to help dispel the stigma surrounding HIV and encourage HIV patients to help initiate constructive conversations about HIV by sharing their status, whether positive or negative. It is hoped that if people openly share and discuss their HIV status, the experience of those infected with HIV will be humanized. The campaign includes a 45-minute documentary featuring individuals talking about their HIV status -- both positive and negative -- and how it has affected them.
It is the brainchild of Parker Trewin, who decided to use the occasion of his 54th birthday to share his HIV-positive status publicly after living with the infection for a decade. This included informing his parents about it for the first time.
The website of this bold, in-your-face HIV awareness campaign offers an engagement platform where people can share their thoughts and stories about HIV.
It is estimated that one in six people living with HIV is undiagnosed. Trewin believes that opening up conversations about the disease will help fight the shame and discrimination associated with it.
It is the brainchild of Parker Trewin, who decided to use the occasion of his 54th birthday to share his HIV-positive status publicly after living with the infection for a decade. This included informing his parents about it for the first time.
The website of this bold, in-your-face HIV awareness campaign offers an engagement platform where people can share their thoughts and stories about HIV.
It is estimated that one in six people living with HIV is undiagnosed. Trewin believes that opening up conversations about the disease will help fight the shame and discrimination associated with it.
Trend Themes
1. Open Conversations - The trend of encouraging open conversations about HIV can lead to disruptive innovation opportunities in healthcare communication platforms and social media marketing strategies.
2. Dispelling Stigma - The trend of dispelling stigma surrounding HIV presents disruptive innovation opportunities in educational campaigns, mental health support services, and community outreach programs.
3. Humanizing Experiences - The trend of humanizing the experiences of individuals living with HIV creates disruptive innovation opportunities in storytelling platforms, documentary filmmaking, and empathy-centered design solutions.
Industry Implications
1. Healthcare Communication - The healthcare communication industry can explore disruptive innovation opportunities by developing secure and user-friendly platforms that facilitate open conversations about HIV and other sensitive medical topics.
2. Social Media Marketing - The social media marketing industry can capitalize on disruptive innovation opportunities by incorporating campaigns that aim to dispel stigma surrounding HIV and promote open discussions on various social media platforms.
3. Education and Support Services - The education and support services industry can embrace disruptive innovation opportunities by creating comprehensive educational campaigns, mental health support programs, and community outreach initiatives that address the stigma associated with HIV.
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