The Male Music Festival Gets You Write Your Own Verse
Laura McQuarrie — September 4, 2014 — Marketing
References: zwrotka.meskiegranie.pl & adsoftheworld
In order to promote the Male Music festival in Poland, the festival's biggest sponsor, Zywiec stepped in with an online application where you could write your own verse for the hit song 'Electrical.'
With The Verse web application, users were encouraged to make up their own lyrics no matter how serious, silly or sad. But the best part of the campaign was that it promised to have top Polish artists perform each and every one of the verses that were created, resulting in over 150,000 unique videos. Unsurprisingly, The Verse took off on social media, where people were spreading the videos that they had created like snippets of conversations, no matter how nonsensical they turned out to be. You can try out the experience for yourself on The Verse website here.
With The Verse web application, users were encouraged to make up their own lyrics no matter how serious, silly or sad. But the best part of the campaign was that it promised to have top Polish artists perform each and every one of the verses that were created, resulting in over 150,000 unique videos. Unsurprisingly, The Verse took off on social media, where people were spreading the videos that they had created like snippets of conversations, no matter how nonsensical they turned out to be. You can try out the experience for yourself on The Verse website here.
Trend Themes
1. Crowdsourced Music - Music festivals and events can leverage crowdsourcing to engage audiences and create unique and personalized experiences.
2. User-generated Content - Brands can encourage users to generate content and share it on social media to increase brand awareness and engagement.
3. Interactive Marketing Campaigns - Interactive campaigns that allow users to participate and create their own content can generate buzz and virality on social media.
Industry Implications
1. Music Industry - The music industry can leverage crowdsourcing to engage fans, create new content and explore innovative marketing campaigns.
2. Advertising Industry - Advertisers can use crowdsourcing and user-generated content to create engaging and personalized campaigns that drive brand awareness and sales.
3. Event Industry - Events can use interactive and personalized experiences to engage attendees and create memorable experiences that drive repeat business.
4.6
Score
Popularity
Activity
Freshness
