GE & Jimmy Fallon's #SomeoneShouldInvent is Both Silly & Serious
Laura McQuarrie — May 15, 2014 — Marketing
References: generalelectric.tumblr & convinceandconvert
General Electric teamed up with Jimmy Fallon for the 'Someone Should Invent' social media campaign, with 'Fallonventions' segments on The Tonight Show highlighting young inventors and their extremely bright ideas. In this particular #SomeoneShouldInvent segment, Fallon chats with 15-year-old Seattle inventor Suman Mulumudi, who shares his brilliant phone case and digital stethoscope, the Steth IO.
As well as awe-inspiring creations like these, Fallon came up with and shared a few silly inventions of his own, like leg packs, which are miniature backpacks for your knees. All of this is being used to launch GE's crowdsourced social media campaign where people are asked to propose new ideas for things that should exist with the #SomeoneShouldInvent tag. Some of the most outrageous ideas get turned into GIFs and get posted on GE's Tumblr account.
As well as awe-inspiring creations like these, Fallon came up with and shared a few silly inventions of his own, like leg packs, which are miniature backpacks for your knees. All of this is being used to launch GE's crowdsourced social media campaign where people are asked to propose new ideas for things that should exist with the #SomeoneShouldInvent tag. Some of the most outrageous ideas get turned into GIFs and get posted on GE's Tumblr account.
Trend Themes
1. Collaborative Invention - Crowdsourced social media campaigns like GE's #SomeoneShouldInvent are inspiring a collaborative approach to invention, allowing people from all over the world to contribute their ideas and expertise.
2. Youth-driven Innovation - Highlighting young inventors like 15-year-old Suman Mulumudi and their brilliant ideas, campaigns like #SomeoneShouldInvent are showcasing the power of youth-driven innovation.
3. Silly Inventions - The combination of serious and silly inventions, as seen in Fallon's leg packs, demonstrates a trend towards embracing creativity and humor in the invention process.
Industry Implications
1. Consumer Electronics - The invention of the Steth IO phone case and digital stethoscope highlights potential disruptive innovation opportunities within the consumer electronics industry.
2. Social Media - Crowdsourced social media campaigns, such as GE's #SomeoneShouldInvent, are disrupting the way companies engage with their audience and source new ideas.
3. Entertainment - The integration of invention segments on The Tonight Show with Jimmy Fallon showcases opportunities for the entertainment industry to incorporate innovation and creativity into their platforms.
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