Penguin Books' Reading Campaign Serves as a Reminder to Read
Laura McQuarrie — July 15, 2014 — Marketing
References: vimeo & creativecriminals
Part of what makes the Internet so great is the instantaneity of it all, but shorter attention spans also means that fewer people are dedicated to reading anything longer than a couple of paragraphs—but this reading campaign from Penguin gives books a fighting chance by giving them a voice on social media.
Penguin's bookmark comes equipped with a timer, a nano computer with WiFi and light sensor so that it knows exactly the last time a book was opened. To offer some words of encouragement to readers who have put down a book for too long, the bookmark will send a tweet featuring real phrases from the author, or a message in their style of writing. Rather than being forgotten and collecting dust on a bookshelf, this page marker is one that gets books noticed.
Penguin's bookmark comes equipped with a timer, a nano computer with WiFi and light sensor so that it knows exactly the last time a book was opened. To offer some words of encouragement to readers who have put down a book for too long, the bookmark will send a tweet featuring real phrases from the author, or a message in their style of writing. Rather than being forgotten and collecting dust on a bookshelf, this page marker is one that gets books noticed.
Trend Themes
1. Social Media Book Marketing - The use of social media to promote books and reading, particularly through creative campaigns and innovative tools.
2. Interactive Bookmarks - The creation of bookmarks that track reading habits and offer personalized messages and recommendations to readers.
3. Author Engagement - The use of technology to enable authors to engage with readers and provide personalized messages and insights related to their books.
Industry Implications
1. Publishing Industry - The publishing industry can leverage social media and innovative technology solutions to promote reading and engage with readers.
2. Social Media Industry - The social media industry can innovate tools that enable users to track their reading habits and interact with authors and books.
3. Technology Industry - The technology industry can create interactive devices and solutions such as smart bookmarks to encourage and enhance reading habits.
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