Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
Laura McQuarrie — July 11, 2014 — Marketing
References: mikeshard & brandingmagazine
In celebration of reaching 1 million Facebook fans, Mike's Hard Lemonade decided to rebrand itself for the day in celebration of their millionth fan, Paul.
For 24 hours, Mike's Hard Lemonade became Paul's Hard Lemonade, which involved creating a new logo, labels, t-shirts, a new web design and even changes to the brand's social media handles to denote the change in name. The brand went to visit Paul and in the spirit of celebration, brought him the bottles of lemonade, balloons and a cake to kick off the festivities.
The campaign is a fun way to celebrate a social media milestone like this and reach out to the fans who support the brand. Now, Mike's Hard Lemonade has got to do something even bigger and better when it doubles this amount of Facebook likes.
For 24 hours, Mike's Hard Lemonade became Paul's Hard Lemonade, which involved creating a new logo, labels, t-shirts, a new web design and even changes to the brand's social media handles to denote the change in name. The brand went to visit Paul and in the spirit of celebration, brought him the bottles of lemonade, balloons and a cake to kick off the festivities.
The campaign is a fun way to celebrate a social media milestone like this and reach out to the fans who support the brand. Now, Mike's Hard Lemonade has got to do something even bigger and better when it doubles this amount of Facebook likes.
Trend Themes
1. Personalized Rebranding - Brands can leverage personalized campaigns to connect with their loyal fans and build brand loyalty.
2. Celebrating Social Milestones - Celebrating milestone achievements on social media can help brands connect with their online audience and create buzz around their products or services.
3. Interactive Engagement - Interactive and engaging campaigns can generate excitement and loyalty among a brand's online following.
Industry Implications
1. Beverage Industry - Beverage companies can create personalized campaigns to foster brand loyalty and increase engagement with fans on social media.
2. Marketing and Advertising Industry - Marketing and advertising firms can help brands create interactive and personalized campaigns to engage their online audience and generate buzz around their products or services.
3. Social Media Industry - Social media platforms can capitalize on brands' desire to celebrate milestones by offering innovative tools to help companies personalize their campaigns and engage their audience.
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