The #4Good Campaign Lets Mobile Users Gift Their Unused Data to Charities
Alyson Wyers — July 26, 2014 — Tech
References: starhub & springwise
An innovative charitable initiative by Singapore-based mobile operator StarHub allows users to donate their unused data to good causes. The #4Good campaign lets people gift their leftover data at the end of the month to social good projects that use technology in their work to connect people.
Using their smartphone devices, StarHub's Mobile Postpaid customers can opt into the service. If they agree, any calls and unused data from SMS and 4G at the end of the billing cycle will be made note of. The equivalent amount is then donated to the accounts of charities like the Asian Women's Welfare Association and Singapore Association of the Visually Handicapped for free. That way these organizations can provide people in need with more opportunities to stay in touch with their loved ones.
Using their smartphone devices, StarHub's Mobile Postpaid customers can opt into the service. If they agree, any calls and unused data from SMS and 4G at the end of the billing cycle will be made note of. The equivalent amount is then donated to the accounts of charities like the Asian Women's Welfare Association and Singapore Association of the Visually Handicapped for free. That way these organizations can provide people in need with more opportunities to stay in touch with their loved ones.
Trend Themes
1. Data-donating Initiatives - Disruptive innovation opportunity: Collaborating with mobile operators to develop platforms that allow users to donate their unused data to social good projects.
2. Connectivity for Social Good - Disruptive innovation opportunity: Creating technology-driven initiatives that use donated data to connect people and provide more opportunities for communication and connection.
3. Tech-enabled Charitable Giving - Disruptive innovation opportunity: Developing innovative ways to use technology in charitable campaigns, such as donating unused data to support the work of organizations that utilize technology to benefit society.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity: Telecommunication companies can explore partnerships with charities to create data-donating initiatives that encourage customers to give back.
2. Nonprofit - Disruptive innovation opportunity: Nonprofit organizations can leverage technology and data donations to enhance their services and improve connectivity for the communities they serve.
3. Technology - Disruptive innovation opportunity: Technology companies can develop platforms and solutions that facilitate data donations, enabling individuals and organizations to make a positive impact through their unused data.
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