This Twitter Campaign Was Inspired by the Ray Rice Scandal
Rahul Kalvapalle — September 15, 2014 — Lifestyle
References: twitter & hollywoodreporter
In the wake of widespread controversy and anger over the NFL's handling of player Ray Rice's domestic abuse situation, observers are using a Photoshopped image of an NFL ad to criticize the NFL and spread awareness about the problem of violence against women in the sport of football.
The image shows an NFL CoverGirl ad, with the image Photoshopped to give the model a black eye. The official NFL logo -- as well as the slogan 'Get Your Game Face On' -- remains. The manipulated image of the model with a black eye is disturbing to look at but does a great job at highlighting the problem of violence against women as exemplified by the Ray Rice situation. It also effectively uses darkly sharp wit to turn the NFL's own slogan against it as a form of criticism.
The image is being widely shared by Twitter users using the hashtags #GoodellMustGo, referring to NFL commissioner Roger Goodell, and #GetYourGameFaceOn.
The image shows an NFL CoverGirl ad, with the image Photoshopped to give the model a black eye. The official NFL logo -- as well as the slogan 'Get Your Game Face On' -- remains. The manipulated image of the model with a black eye is disturbing to look at but does a great job at highlighting the problem of violence against women as exemplified by the Ray Rice situation. It also effectively uses darkly sharp wit to turn the NFL's own slogan against it as a form of criticism.
The image is being widely shared by Twitter users using the hashtags #GoodellMustGo, referring to NFL commissioner Roger Goodell, and #GetYourGameFaceOn.
Trend Themes
1. Abuse Awareness Campaigns - Opportunities for companies and organizations to start awareness campaigns and create more innovative ways to address the problem of domestic abuse in their industries.
2. Photoshopped Advertisements - The trend of creating Photoshopped images or ads that goes viral on social media can be used as an effective tool to raise awareness and speak out about important issues within an industry.
3. Social Media Hashtags - Using hashtags on social media can become a powerful tool to raise awareness about social justice and other important causes in an industry.
Industry Implications
1. Sports - Sports industries can start awareness campaigns and create new, more effective policies to address the problem of domestic abuse within their organizations.
2. Advertising - Advertising companies can use the trend of creating Photoshopped images or ads to create powerful ads that don't just sell products but also raise awareness around their industry's social responsibility.
3. Social Media - Social media companies could create more tools to facilitate social justice discussions and raise awareness around important issues within their platforms.
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