The prevalence of the Internet has allowed advertisers to launch QR code campaigns in an effort to integrate the online world with the real one. Since QR codes provide a quick and convenient way to launch web pages, they have become increasingly prevalent in both print and interactive campaigns. The simple and effective functionality of QR codes has allowed them to efficiently augment any promotion. This list contains campaigns and ads that incorporate QR codes in a fun and effective way.
The smartphone's popularity has presented marketers with the chance to incorporate multimedia elements into their 2D print ads. Using QR codes, advertisers have brought print visuals to life. Promotions like speaking smartphone ads use video elements to grab the attention of readers. Other campaigns like scannable product deliveries and virtual pop-up shops leverage smartphones to let consumers instantly buy products upon seeing an ad.
30 QR Code Campaigns
From Scannable Subway Libraries to Invitation-Carrying Bananas:
Alexander Lam — Aug 8, 2013 — Marketing
29
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
28
QR Code Flag Ads
The CI Central de Intercambio Campaign Promotes Informed Travel
27
Bare Naked QR Codes
The Zappos More Than Shoes Ads Ask Viewers to Dress Models
26
Honest Augmented Reality Tags
Absolut Truths Take You to Another World
25
Archaic Fresh Food Campaigns
Bosch Puts Fake Prehistoric Meat in Supermarket as a Stunt
24
Fashion Buying Technology
Ralph Lauren's QR Codes and Interactive Windows
23
Scannable Subway Libraries
The Physical Digital Library in Bucharest Subway Lets Passengers Read
22
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
21
Clever Brand Melding Ads
The Seat QR Code Ads Personify the BlackBerry Barcode
20
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
19
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
18
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
17
IQ-Screening Campaigns
A QR Code Test by Agency YehoshuaTBWA Screens for Smart Students
16
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
15
Scannable Product Deliveries
Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility
14
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
13
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
12
Fresh Fruit QR Codes
Taco Bell Uses Lemons and Avocados to Create Giant Code
11
Virtual Pop-Up Shops
Christmas Shopping Made Easy with Wal-Mart’s Virtual Pop-Up Shops
10
Print Magazine of QR Codes
Tada Gets
9
Speaking Smartphone Ads
Reporters Without Borders Creates Print Ads That Actually Speak to You
8
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
7
Jet-Setting Subway Stunts
The Fastweb Fastline Campaign Brought Italians to Tokyo in Seconds
6
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
5
Scannable Rooftop Marketing
Phillips & Company Blue Marble Takes Advantage of Google Maps
4
Animated Obituary Ads
The 'Interactive Obituary' Brings Newspaper Postings to Life
3
Scannable Pick-up Lines
The QR Code Beer Bottles Help Singles in Singapore
2
Video Postage Stamps
The Australia Post's Unique Postage Stamp Lets You Send a Video
1
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
Related Ideas
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
QSR Sandwich Shop Streetwear
Subway Introduces a Limited-Edition Line of Streetwear
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Book-Inspired Public Benches
Madrid City Council Launched the Sit Down to Read 2024 Campaign
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Enhanced-AI QR Packaging
LOVE CORN Partners with Flowcode for Submersive Activations
Computer-Vision Self-Service Kiosks
Toshiba's Vision Kiosk Identifies Items Without Barcodes
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
AI-Enhanced QR Codes
Mary Srl Has Introduced a Groundbreaking Update to Its QR Code Barcode App
AI Promo Code Platforms
SimplyCodes Combines AI and Crowdsourcing to Test Discount Codes
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Phygital Business Cards
Linq x Moo Paper Cards Merge Quality Prints with Digital Technology
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Fried Chicken Travel Promotions
bb.q Chicken and Korea Tourism Organization Teamed Up
Instant Film Smartphone Printers
The FUJIFILM Instax Mini Link 3 Was Created with Google
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Portable Selfie Printer Systems
Canon Introduces its New Selphy QX20 Printer On the Go
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Accessible RTD Cocktails
The Cocktail Collection by Ketel One is Equipped with On-Bottle QR Codes
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Hyper-Traceable Pet Foods
Goodlands Uses On-Pack QR Codes to Support Ingredient Transparency
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Children's Food-Insecurity Campaigns
Subway's Never Miss A Lunch Campaign Is Set to Relaunch
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Smart Shopping Cart Rollouts
ZeroQs Raised Over €457 Thousand to Invest in Smart Shopping Carts
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Interactive Menu Games
Subway Launches the Super-Sized Sweeps for its MVP Rewards
Accessible Subway QR Codes
Colorful QR Codes in New York's Subways Will Help People Navigate
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Accessible Candy Branding
Nestlé Confectionery is Trialling Accessible QR Codes
AI-Powered Health Communication Platforms
Humetrix is Set to Introduce SOSQR Global at CES 2024
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Digital Sticky Note Tools
QR-NOTE Introduces a Modern Twist to the Traditional Sticky Note
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Digital Business Card Platforms
Digital Business Card Claims to Offer an Eco-Friendly Approach
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Custom QR Codes
QR Code AI 2.0 Creates Custom Codes with AI and Advanced Analytics
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Environmental Smart Packaging
iQRcode from BOTTA EcoPackaging Ensures Products Meet Standards
Frictionless QR-Based Resale Features
eBay is Introducing the New 'Resell on eBay' Feature
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
QR Code Builders
QR Builder Offers a Personalized Solution for Individuals or Businesses
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
QR Code-Based Device Support
Openscreen Has Introduced Scan Support to Enhance Customer Service
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Connected QR Code Services
YPB Launched 'ConnectQR' as a Module in its SaaS Platform
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
NFC-Enabled Business Cards
The Mobilo Smart Business Card Works with Any Smartphone
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Online Menu Platforms
Menuzet Transitions Paper Menus to Digital Alternatives
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Artistic QR Codes
QR Artwork Directory Creates QR Codes That Boost User Engagement
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
QR Backyard Scavenger Hunts
Backyard Hunt is a Mobile Scavenger Hunt for The Family
Modern Business Card Scanners
Spreadly Scan Brings Networking to the Modern Age
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Modern Pet Tagging
PuppySignal Uses a QR Tag System to Locate Lost Pets Quickly
Texting Publication Services
'My Forever Books' Turns Texts into Printed Books
Accessible Home Services Marketplaces
Urban Company Recently Made Its Platform More Accessible
Multi-Lingual Food Label Scanners
Food Avoidance Scanner Helps Travelers and Dietary Restrictions
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones