The Heineken 'U-Code' Sends Customized Messages
Josh Mears — January 11, 2012 — Marketing
References: heineken & digitalbuzzblog
Heineken’s 'U-Code' is bringing people together, and opening possibilities.
The U-Code is a fully customized QR code that users are able to personalize with their own message. After the message is created, the 'U-Code is then printed off as a sticker and the participants are then able to communicate with each other by taking pictures of the QR encoded messages.
The project was put together to promote Heineken's new slogan “Open Your World,” and was unveiled at a music festival. The project was an overwhelming success, as it surpassed expectations, and had many happy participants who then in turn had a lot to tell their friends. The experiment is part of Heineken’s quest to engage its followers, and gain more potential business from loyal fans. The U-Code enabled Heineken to spread its message and connect with a variety of individuals.
The U-Code is a fully customized QR code that users are able to personalize with their own message. After the message is created, the 'U-Code is then printed off as a sticker and the participants are then able to communicate with each other by taking pictures of the QR encoded messages.
The project was put together to promote Heineken's new slogan “Open Your World,” and was unveiled at a music festival. The project was an overwhelming success, as it surpassed expectations, and had many happy participants who then in turn had a lot to tell their friends. The experiment is part of Heineken’s quest to engage its followers, and gain more potential business from loyal fans. The U-Code enabled Heineken to spread its message and connect with a variety of individuals.
Trend Themes
1. Customized QR Codes - The ability to personalize QR codes opens up new opportunities for personalized marketing and communication.
2. Interactive Stickers - QR code stickers allow for interactive communication and engagement, creating memorable experiences for users.
3. Branded Experiences - Using customized QR codes in marketing campaigns helps brands connect with their audience and promote their message.
Industry Implications
1. Marketing and Advertising - Customized QR codes can revolutionize marketing and advertising campaigns, providing a unique way to engage with consumers.
2. Event Planning and Entertainment - Interactive QR code stickers can enhance the experience at events and festivals, creating interactive and memorable moments for attendees.
3. Beverage Industry - Beverage brands like Heineken can use customized QR codes to engage with consumers and promote their products in unique and interactive ways.
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